"Essence Adverts partnered with Mohamed Elserafy, CEO of Wayout, to produce a series of minimalist, cinematic mini-videos on interior design education. Filmed against a clean, white backdrop, these videos highlight Mohamed's insights on key topics, from spatial harmony to sustainable design trends, providing valuable content for both aspiring designers and industry experts."
Essence Adverts merged high-quality cinematography, a minimalist setup, and strategic social media scriptwriting to create viral reels with Mohamed Elserafy. The visually striking content, paired with engaging scripts, captured attention and was also leveraged in media buying to maximize digital reach and engagement.