Authentic content built by real people — designed to build trust and drive performance.
Essence Adverts delivers user-generated content programs built around real people, real experiences, and real impact. We help brands leverage authentic customer and creator content to build trust, relevance, and measurable results across digital platforms.
Our team manages the entire UGC process — from defining objectives and selecting the right voices, to guiding content creation and ensuring quality, consistency, and brand safety. Every asset is designed to feel native to social platforms while remaining aligned with your brand strategy.
By turning genuine experiences into structured, reusable content, we help brands scale UGC into a powerful engine for performance, credibility, and long-term growth.
We have spent over a decade refining how brands leverage user-generated content as platforms, audiences, and trust signals continue to evolve.
We start by defining how UGC will be used across your marketing ecosystem — paid ads, organic social, websites, or reputation initiatives. Each use case has different requirements, and we design the UGC approach accordingly.
UGC succeeds when it sounds natural.
We identify the right tone, storytelling style, and content formats that resonate with your audience while staying true to your brand identity.
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We activate real customers and vetted creators who reflect genuine product experiences.
Selection is based on relevance, credibility, and cultural fit — not follower count.
Every UGC asset goes through a structured review process.
We ensure accuracy, brand alignment, platform compliance, and reputation safety before any content is approved or distributed.
UGC is prepared for use across multiple digital touchpoints.
We optimize content for different platforms and placements to ensure consistency, adaptability, and long-term value.
UGC performance is continuously monitored. We analyze engagement, sentiment, and effectiveness, using insights to refine future content and scale the formats that deliver the strongest results.
Improving your search rankings and increasing organic traffic depends on a wide range of factors. Let our expert team help you grow online. .