01
The right offer
The offer does most of the work. For NOOR City, a 15-year instalment plan became the centrepiece of every campaign, and each round taught us more about what buyers respond to.
Lead Generation Agency in Egypt
Leads your sales team actually wants.
We build lead generation funnels on Google, Facebook and Instagram, with landing pages made for one job: bringing you qualified enquiries at a cost that makes sense. Real estate developers, education platforms, telecom and B2B brands in Egypt and the Gulf use them to keep their sales pipelines full.
01 Quality over volume
More leads is easy. Better leads is the job.
Cheap leads that never answer the phone cost more than they save. When DAMAC came to us, its campaigns were producing plenty of enquiries, but too many were unqualified and the sales team was losing time on them. We rebuilt the funnel around buyer intent and a dedicated landing page: the conversion rate doubled in three weeks and the cost per lead fell by 51%. That’s the balance we aim for on every account, more of the right people, at a lower cost.
10K+Leads in 48 hours for NOOR City (TMG)
−51%Lower cost per lead for DAMAC
5,700+Leads in 30 days for NOOR ADSL
250+Leads from doctors for QMC’s medical building
02 The funnel
Every piece of the funnel, one team.
A lead campaign is only as strong as its weakest step. We build and run all of them, so nothing gets lost between the ad, the page and your sales team.
02
Google Search
Capture people already searching for what you sell, with Google Ads built around high-intent keywords, so enquiries come from buyers who are ready to act.
03
Facebook & Instagram lead ads
Instant forms, pre-filled with the user’s details, put in front of precise audiences. For QMC, ads aimed at surgeons and dentists filled a medical building with interest.
04
Landing pages that convert
Dedicated pages built around one offer and one form, with the selling points buyers need to decide. Our CRO work keeps improving them over time.
05
Optimising for quality
We track conversions with pixels and tags and bid toward real enquiries, not clicks, then keep cutting the keywords, audiences and placements that bring weak leads.
06
Tracking & handover
Every lead is tagged by source and campaign, so you can see what works. We agree with you how leads reach your sales team, so none of them go cold.
03 Who we work with
Built for high-value decisions.
- Real estate: DAMAC, Talaat Moustafa Group (NOOR City), QMC and Hyde Park New Cairo via Coldwell Banker. See our real estate lead generation page.
- Education: E3mel Business, where Google Ads and CRO since 2017 grew non-brand revenue more than 16-fold in three years.
- Telecom: NOOR ADSL, entering the consumer market against rivals with up to 10× bigger budgets: 5,700+ leads in 30 days and 500% higher ROI on the same budget.
- Healthcare & B2B: medical, professional and business services where every lead has a high value.
04 How we work
From offer to pipeline.
- 01
Offer & audience
We study your market and competitors, sharpen the offer and agree what a qualified lead means for your sales team.
- 02
Build the funnel
We create the ads, the landing page and the forms, set up tracking, and launch across the channels that fit your buyers.
- 03
Optimise for quality
We test offers, audiences and creatives, move budget to what brings real enquiries and report results you can match to sales.
05 Results
Let the results do the talking.
NOOR City | TMG
10,000+ leads in 48 hours, 185% higher conversion rate
View case study
DAMAC | Akoya Oxygen
Conversion rate doubled in 3 weeks, cost per lead down 51%
View case study
QMC | Zayed Plaza
250+ leads from doctors, building sold in under 10 months
View case study
NOOR ADSL
5,700+ leads in 30 days, 4.4× lower cost per lead
View case study06 Clients
What clients say.
What clients say
They consistently bring comprehensive strategies, execution and ideation to the table that helps us reach our goals and objectives faster, easier and more cost effectively.
Hamed HussienE-Marketing Manager, Talaat Moustafa Group
07 Questions
Lead generation questions, answered.
What counts as a qualified lead?
We agree that with you before launch: the right location, budget, interest and timing for your product. Campaigns are then optimised toward those leads, not just toward more form fills.
Which channels work best for lead generation?
It depends on your buyers. Google Search captures people already looking for what you sell, while Facebook and Instagram lead ads reach the right audience before they search. Most of our lead campaigns combine both with a dedicated landing page.
How quickly will we start getting leads?
Usually as soon as campaigns go live, then quality and cost improve as we learn from the data. With a strong offer, it can move very fast: NOOR City received more than 10,000 leads in 48 hours.
Do you build the landing pages?
Do you work with real estate developers?
Yes, real estate is one of our strongest sectors, with campaigns for DAMAC, Talaat Moustafa Group, QMC and Hyde Park via Coldwell Banker. See our real estate lead generation page.
How do we get started?
Send the form on our contact page, WhatsApp or call us. We start with a discovery call, then a short questionnaire, then a lead generation plan and proposal.
Let’s fill your pipeline.
Tell us what you sell, who buys it and what a good lead looks like to you.
We’ll come back with a lead generation plan: the offer, the channels, the funnel and the results we’ll work toward.