DAMAC Properties, one of the region’s leading luxury real estate developers, launched AKOYA Fresh at AKOYA Oxygen, a collection of 3-bedroom villas within an international golf community. The project was positioned for millennials, young professional couples, newly married buyers, and families seeking a modern lifestyle in a premium residential destination.
With villas starting from AED 999K payable over 3 years, each unit offered a strong value proposition supported by plot title deed ownership, spacious layouts, separate kitchen and living areas, and a sunny backyard designed for family living. The community also benefited from AKOYA Oxygen’s lifestyle offering, including Vista Lux, shopping, dining, and leisure facilities.
The main challenge was not only to generate more online leads, but to improve the quality of those leads. The existing marketing activity was producing a high volume of unqualified enquiries, which consumed the sales team’s time and reduced overall lead handling efficiency. DAMAC needed a stronger digital funnel that could attract more relevant prospects, educate potential buyers, and reduce wasted media spend.
Essence Adverts started with a detailed analysis of DAMAC’s website, landing page journey, market positioning, and the search behavior of potential property buyers. We identified the most relevant keyword opportunities for users actively searching for villas, payment plans, gated communities, family homes, and real estate investment options in the UAE and KSA.
The Google Ads account was rebuilt and expanded to improve campaign structure, keyword relevance, ad quality, and budget efficiency. Instead of driving broad traffic, we focused on high-intent search queries that were more likely to convert into qualified enquiries.
Traffic was directed to a dedicated landing page built to communicate the strongest selling points of AKOYA Fresh clearly: villa price, payment plan, ownership benefits, community lifestyle, family suitability, and location advantages. Continuous optimization across keywords, ads, bids, and conversion performance helped reduce wasted traffic and improve lead generation efficiency.
- Reduce CPA and cost per lead
- Improve the quality of online enquiries
- Increase awareness for AKOYA Fresh villas in KSA
- Drive more relevant traffic to the campaign landing page
- Support the sales team with better-qualified prospects
- Conversion rate increased from 0.5% to 1% within 3 weeks
- Cost per conversion dropped from AED 50 to AED 22
- Cost per lead decreased by 51%
- Campaign efficiency improved through stronger search intent targeting and continuous optimization
By rebuilding the campaign around buyer intent, landing page relevance, and performance optimization, Essence Adverts helped DAMAC create a more efficient real estate lead generation funnel. The campaign delivered stronger conversion performance while reducing wasted media spend and improving the quality of enquiries reaching the sales team.
