Doubling conversion, cutting acquisition costs

AKOYA Fresh was a collection of three-bedroom villas within DAMAC’s AKOYA Oxygen golf community in Dubai, designed for younger buyers, newly married couples and families looking for a modern residential lifestyle.

With villas starting from AED 999,000, a three-year payment plan, spacious layouts and a community-focused environment, the development had a compelling proposition. But the existing digital funnel had a costly weakness: too many enquiries were poorly qualified. Marketing was creating volume without consistently connecting the sales team with relevant prospects.

The brief called for a smarter way to reach property seekers in the UAE and Saudi Arabia, communicate the project’s value and turn higher-intent traffic into meaningful enquiries, with tighter control over acquisition costs.

We began by analysing the existing website, the landing-page journey, competitive positioning and the search behaviour of potential property buyers.

Rather than chasing traffic for its own sake, we rebuilt the Google Ads approach around relevant searches for villas, family homes, payment plans, gated communities and real estate investment. Campaign structure, keyword relevance, ad messages and budget allocation were refined to prioritise people more likely to be considering a purchase, reducing wasted clicks and lifting the quality of enquiries.

At the same time, we sent traffic to a dedicated landing page that put the project’s strongest selling points first: starting price, payment flexibility, ownership benefits, villa features and community lifestyle. The aim was continuity between what buyers searched for, what they saw in the ad and what they found after clicking.

Google Ads and the campaign landing page worked as one acquisition system. Search targeting concentrated on intent-rich property queries, and the landing page helped prospective buyers evaluate the offer quickly and move toward an enquiry.

Continuous review of search terms, keywords, bids, ad messages and conversion performance guided every improvement. Instead of simply adding media pressure, we focused on getting more value from the traffic already being bought: more relevance, less friction, and investment directed to the most promising opportunities.

• 2× conversion rate: from 0.5% to 1% in three weeks, a 100% relative improvement.
• 56% lower cost per conversion: from AED 50 to AED 22, making every recorded conversion far more efficient.
• 51% lower cost per lead: a more economical lead generation funnel for the sales team.

By prioritising relevant searches and a clearer path to enquiry, we helped DAMAC strengthen the link between advertising spend and real buyer action. The achievement wasn’t simply attracting attention to a premium development. It was making every click work harder.