As an agency, we’ve been delivering our expert digital marketing service since 2012. Before we were Digital Essence, we were called Digital Hub.
We’re an integrated digital marketing agency. Our services include SEO, PPC & Biddable Media, Social Media, Content Marketing, Digital Strategy, and Data & Analytics. We offer flexible digital marketing packages for every business need. We can focus on any one of our services as a stand-alone service, for example, PPC or Social Media. Alternatively, we offer an integrated digital marketing service that includes all or several of our services used strategically together to achieve the best results possible. You can learn about our integrated digital marketing service here.
We ask you to commit for a minimum term based on your project and objectives. This gives us enough time to acquire data, study it and implement a strategy that will start to generate the results you want.
After that, it’s a rolling monthly contract. We’re not interested in locking clients into long contracts. We want you to stay with us because we’re generating you and your business great results. We’re proud of our client retention rate. In fact, we’ve been working with some of our clients ever since Essence started in 2012.
No, there are never any hidden costs with Essence. We cover all of our work in the set monthly retainer. However, you’ll need to cover any biddable media spend such as Google Ads and Facebook Ads. This is billed separately to our management fee.
You’ll have a dedicated Account mnager to manage your account, who’ll be your main, day-to-day point of contact. You may also have contact with one of our Client Strategy experts who will work with you on your overall digital marketing strategy.
Depending on the project, various other specialists will feed into your account, working on specific areas of the project such as PPC, Social Media, or Content Marketing. We’re always open and transparent about who’s doing what, and all of our experts are Essence employees.
Always. We pride ourselves on transparency and we’ll always take the time to explain the work we do, any changes to your website we make and the reasons behind them.
Yes, every service we offer is completed by the Essence team. When needed, we call upon our trusted network of graphic designers, illustrators, web developers and video producers to help with projects that can help enhance your digital marketing activity.
Getting to truly understand your business is something we take very seriously at Essence. We dedicate a great amount of time getting to know you and your business so that we come up with the most effective digital marketing strategy possible. We do this by talking to you and your team at your project’s kick off meeting. In this meeting we aim to get as much information about the business as possible by interviewing you about your offering. Aside from that, we also do a lot of research into your industry, and spend time analysing external and internal data. We ‘listen’ to your audience on social media to get an idea of the things they expect from your business, and lastly, we take a detailed look into your competitors and what they’re doing online. All this helps us to gain the best possible understanding of your business and industry. .
This depends on the channels you use, your competition, your budget and the state of your website before we start working with you. However, as a general rule, you should start to see an uplift in online visibility and improvements in your key metrics and goals after the first three months. That’s because the first three months are all about developing the digital strategy and laying the foundations for a successful long-term project. Projects that use PPC and Biddable Media tend to see results much faster as qualified web traffic starts to come through instantly.
When you start working working with us, we’ll arrange a kick off meeting with you and your team. This meeting gives us the opportunity to get all the information we need to put together our initial 3 month digital marketing strategy.
This strategy will outline when and what we plan to deliver. It’s a comprehensive plan that outlines what aspects of the project will be delivered over and the dates you can expect to see them. We update and refresh this strategy every 3 months (or less) so you’re always in the loop about when you’ll see deliverables from us.