Frequently Asked Questions

Essence Adverts is a science-backed, 360° integrated marketing communications agency with offices in Cairo, Egypt and Dubai, UAE. We bring strategy, creative production and performance marketing together under one roof, so every campaign is both creative and measurable.

We have been planning, producing and running campaigns for brands for more than ten years.

Our services cover five areas:

• Strategy & Insight: strategy & planning and market research.
• Creative & Production: media production, content creation, branding & identity and motion graphics & video editing.
• Performance & Digital: digital media buying, Google Ads, SEO, lead generation and web & app development.
• Social & Influence: social media marketing, influencer marketing and UGC marketing.
• Experience & Reputation: event management, digital PR and crisis management.

You can work with us on one service, or on an integrated plan where several services work together. See all services.

Our offices are in Maadi, Cairo, Egypt and at the Meydan Hotel business centre, Dubai, UAE. Our clients span Egypt, Saudi Arabia and the UAE, as well as Portugal, France, Sudan, Turkey, the USA and China, served by a multilingual team.

Yes. Essence Adverts is a Google Premier Partner. According to Google, we are among the top 3% of industry players in Egypt and have met all of Google Partner’s requirements.

Real estate, automotive, banking and fintech, healthcare and pharmaceuticals, food and FMCG, technology, education, retail and more. Browse the portfolio and our case studies to see the work.

Tell us about your project through the contact form, call or WhatsApp us, or book a 30-minute meeting. From there it takes three steps:

1. Discovery call: our experts discuss your business objectives and take a first look at your digital presence.
2. Questionnaire: we send a short questionnaire to capture everything we need to understand your project or campaign.
3. Proposal: one of our relevant experts walks you through the proposal and our thinking.

You will have a dedicated account manager as your main, day-to-day point of contact. You may also work with one of our strategy experts on your overall marketing strategy, and specialists in areas such as PPC, social media or content will work on the parts of the project they lead. We are always open about who is doing what.

Yes. Every service we offer is delivered by the Essence team. When a project needs it, we also call on our trusted network of designers, illustrators, developers and video producers.

We start with a kick-off meeting with you and your team to learn everything we can about your offering. We also research your industry, analyse your internal and external data, listen to your audience on social media and study what your competitors are doing online.

It depends on the services and scope you need. Our prices page shows starting prices for our main packages, such as media buying, social media management and branding. After the discovery call we send a full quote tailored to your goals.

No. Our work is covered by the agreed fee. Advertising spend on platforms such as Google, Meta, TikTok or LinkedIn is paid separately from our management fee.

We agree a minimum term based on your project and objectives. This gives us enough time to gather data, study it and put a strategy in place that starts generating results. After that, it is a rolling monthly agreement.

It depends on your channels, competition, budget and starting point. As a general rule, you should see better visibility and movement in your key metrics after the first three months, which is when the strategy and foundations are in place. Paid campaigns such as PPC usually bring qualified traffic much sooner.

Always. We take the time to explain the work we do, any changes we make and the reasons behind them.

After the kick-off meeting we prepare a three-month plan that sets out what we will deliver and when. We review and refresh it at least every three months, so you always know what is coming next.

See our open roles on the careers page, then apply through Join the team on the contact page. You will send your application and CV from your own email to our HR team.

Choose Become a vendor on the contact page and send us your proposal from your own email. You can attach your company profile or price list.

Yes. At Essence Campus we customise digital marketing training and workshops around your team’s skills, starting with a skills review.