01
Research & brand strategy
Audience perception, competitor landscape and positioning, so every design decision has a reason behind it.
Branding Agency in Egypt
Brands people remember, and trust.
We build brands from research up: positioning, name and story, logo and visual identity, a complete brand book, and the roll-out across every touchpoint. From a luxury cabinetry maker to a semiconductor academy, every identity starts with understanding the people it has to win.
01 Strategy first
A logo isn’t a brand. A clear position is.
For Aeterna Cabinetry, the identity came after the thinking. We studied how the audience saw luxury kitchens, mapped the competition and ran focus groups that shaped the brand’s positioning, pricing and creative direction. Only then did we design the logo, the brand book and a 360° launch across TV, social media and digital. That’s the order we follow on every brand.
02 What’s included
From strategy to every touchpoint.
Whether you’re building a brand from scratch or refreshing one that has outgrown its look, you get the full system, not just a logo file.
02
Logo & visual identity
Custom logo concepts, colour palette, typography and graphic elements, refined with you until they feel right.
03
Brand book
A complete guide to using your identity: logo rules, colours, type, imagery and tone of voice, so your brand stays consistent.
04
Stationery & print
Business cards, letterheads and printed materials designed to carry the brand into the real world.
05
Social & digital kit
Social media visuals, a content guide, brand mockups, favicon and email signature, ready for day one.
06
Launch & evolution
We help you launch the brand across digital and offline touchpoints, and keep it relevant as your business grows.
03 Selected work
Brands we’ve built.
04 How we work
Discover, create, roll out.
- 01
Discover
We research your audience, market and competitors and agree the positioning and personality your brand needs.
- 02
Create
We design the logo concepts and visual identity, refine them with your feedback and build the brand book.
- 03
Roll out
We apply the brand to your stationery, social media, website and campaigns so it launches consistently everywhere.
05 Questions
Branding questions, answered.
What’s included in a brand identity?
Research and brand strategy, custom logo concepts, colours and typography, a full brand book, stationery and print design, and a social and digital kit with mockups. Your proposal lists exactly what your project includes.
Can you refresh our existing brand?
Yes. We start by understanding what your audience already recognises and values, then evolve the brand so it looks current without losing what people know you for.
How many logo revisions do we get?
Each project includes several rounds of refinement, agreed in your proposal, so you can shape the concepts with us until they feel right.
Can you launch the brand too?
Yes. As a full-service agency we can take the new brand to market with media production, social media and campaigns, as we did for Aeterna’s 360° launch.
How do we get started?
Send the form on our contact page, WhatsApp or call us. We start with a discovery call, then a short questionnaire, then a proposal for your brand.
Let’s build a brand people remember.
Tell us about your business, your audience and where you want to go.
We’ll come back with an approach, a timeline and what your brand will include.