01
Goals, KPIs & audience
We agree what success means, from awareness to sales, and who you need to reach by age, interests, market and platform.
Influencer Marketing Agency in Egypt
Influence that feels real and performs.
From micro creators to some of Egypt’s best-known names, we plan, contract and run influencer campaigns end to end: the right creators, a brief that leaves room for their voice, content people actually engage with, and results we track all the way to sales.
01 Fit over followers
Followers aren’t the point. Fit is.
A big following means little if the audience doesn’t match yours or the content feels like an ad. We choose creators for relevance, credibility and cultural fit, then give them a concept worth talking about. For DeFacto, we ran more than ten seasonal campaigns in twelve months with Egypt’s top fashion creators, and every one was tracked to promo-code redemptions.
8M+Combined views for Taj Misr’s teaser and reveal
6M+Reach across DeFacto’s seasonal campaigns
1,000+Promo-code redemptions tracked for DeFacto
15Creators contracted and managed for Taj Misr
02 What we handle
Every step, from shortlist to results.
Whether you need micro, macro or mega influencers, or a fully product-gifted campaign, one team runs it from the first brief to the final report.
02
Creator matching
We match your audience with the right influencers using their audience data, engagement and past content, so you see why each one is on the list.
03
Contracts & deliverables
Every creator signs a clear agreement covering deliverables, timing and rights, so everyone knows their obligations before anything goes live.
04
Concepts & briefs
Ideas that give creators something to talk about, like Taj Misr’s teaser and bold reveal, which had followers guessing the brand before it was revealed.
05
Content approvals
We review every post, Reel, Story and TikTok for accuracy, brand fit and safety before it goes out, without stripping out the creator’s voice.
06
Tracking & reporting
Promo codes, tracking links and pixels show what each creator delivered: reach, engagement rate and, where it matters most, sales.
03 How we work
Plan, activate, measure.
- 01
Plan
We set goals and KPIs, define the audience and build a shortlist of creators with the reasons behind each choice.
- 02
Activate
We contract the creators, brief them, approve the content and manage the timing of every post.
- 03
Measure
We track reach, engagement and conversions per creator, report the results and keep the best performers for the next round.
05 Questions
Influencer questions, answered.
Should we work with micro or big influencers?
It depends on the goal. Big names create fast reach and buzz, while micro creators often bring stronger trust and engagement in a specific niche. Many of our campaigns combine both, and we explain the mix in your plan.
How do you measure the results?
We agree KPIs before launch and track them per creator: reach, views, engagement rate and, where possible, sales through promo codes and tracking links, as we did for DeFacto.
Do you handle the contracts with influencers?
Yes. Every influencer signs an agreement that sets out the deliverables, timing and usage rights, and we manage the relationship and approvals throughout the campaign.
Can we run product-gifted campaigns?
Yes. Alongside paid collaborations, we run fully product-gifted campaigns with creators who genuinely fit your brand.
Can we use influencer content in our ads?
Yes, when usage rights are agreed in the contract. Creator content often performs well as paid ads, and our media buying team can run it for you.
How do we get started?
Send the form on our contact page, WhatsApp or call us. We start with a discovery call, then a short questionnaire, then a creator shortlist and proposal.
Let’s find the creators who fit your brand.
Tell us your goal, your audience and the markets you want to reach.
We’ll come back with a creator shortlist, a campaign idea and the results we’ll track.