Essence Adverts: Creativity for a Sustainable Future

Purpose-Driven Creativity

At Essence Adverts, we believe creativity has the power to shape culture, influence behavior, and drive lasting change. As a results-focused agency, we’re committed to delivering work that not only builds powerful brands but also supports a more sustainable, inclusive, and ethical world.

From climate-conscious production to socially impactful storytelling, sustainability is embedded across our strategy, operations, and creative process. We use our platforms, partnerships, and talent to lead by example—proving that great ideas can deliver both commercial success and meaningful progress.

Our Sustainability Pillars

1. Environmental Responsibility

• Low-Impact Productions: We prioritize digital-first campaigns, energy-efficient shoots, and green-certified vendors to minimize environmental impact at every stage of production.
• Carbon-Conscious Operations: Our internal workflows emphasize remote collaboration, low-energy usage, and waste reduction across all departments.
• Sustainable Brand Advocacy: We support purpose-led brands and actively advise clients on how to align their business with environmental values, without compromising creative ambition.

2. Social Equity & Inclusion

• Inclusive Hiring & Culture: Our team reflects the diversity of the markets we serve. We actively foster gender balance, neurodiversity, and accessibility across roles, regions, and leadership.
• Empowering Youth: Through internships, mentoring, and training programs, we help young talent from underrepresented communities access careers in advertising and media.
• Giving Back Through Action: At least 10% of our annual agency hours are dedicated to pro bono work that supports NGOs, charities, and causes aligned with equity, education, and human rights.

3. Ethical Governance

• Client Selection Ethics: We decline partnerships with organizations that promote hate, exploitative practices, or greenwashing. We work only with brands that align with our core values.
• Data Privacy & Integrity: We enforce rigorous standards for user data collection, consent, and usage across all campaigns and platforms.
• Transparent Impact Tracking: For sustainability-focused campaigns, we report outcomes—views, engagement, reach, and contribution to cause—to ensure measurable value for both client and community.

Real-World Impact: Campaign Highlights

• Fawry x Massar Egbari Ramadan Campaign: A cultural breakthrough promoting donations through the Fawry app, powered by a jingle collaboration with Massar Egbari. The campaign earned over 11 million organic views and was widely shared by top Egyptian celebrities, making it Fawry’s most-watched campaign to date.
• Baheya Foundation 360° Campaign: A data-led, emotionally resonant campaign that redefined breast cancer awareness in Egypt. Our storytelling helped Baheya reclaim October as a moment of strength and solidarity for women, achieving over 10 million views and 120,000 engagements.

Our Commitment

We are not perfect—but we are committed. Sustainability at Essence Adverts is a continuous journey, built on self-reflection, bold action, and a refusal to accept business as usual. We believe agencies have a responsibility not just to serve clients, but to serve culture, community, and the planet.

If you're a brand with a purpose, a cause that matters, or a partner looking to drive ethical, effective impact—we're ready to create with you.

Let’s build what’s next, responsibly.