Noor is a smart, eco-friendly city spanning over 5,000 feddans, its well-designed and detailed master plan is the result of a collaborative effort between three top American design firms: SWA, SASKI, Perkins Eastman and BCG, to represent a new model of the twenty-first century’s cities, providing a new level of integrated modern housing, and enhancing a contemporary community lifestyle in a healthy and safe environment, and a new model for sustainable development, being one of the fourth generation cities. The client asked for very short but intense lead generation campaign to get the lowest CPA possible
Run very short LEad generation campaign and Get the lowest CPA possible
We’ve run several campaigns using the 15 years’ installment offer as the centerpiece – each time we do, we’re able to learn more about the target audience, what they respond to and how we can drive better results for TMG.
The more data our experts have access to, the better we’re able to optimize our campaigns. The massive improvements we’ve seen in the results from each lead of the NOOR campaign is proof that our methodology drives success. For example, based on our insights from the previous campaign, we tested a change in bidding strategy – optimizing towards conversions instead of clicks by using a Facebook pixel on the NOOR City landing page to record the conversions.
- That change, alongside others made by our social advertising team, allowed us to achieve:
- 44% reduction in CPA
- 185% increase in conversion rate