Ghabbour Auto – Deepal

360° Automotive Launch Campaign & Social Media Strategy

Essence Adverts partnered with Ghabbour Auto to successfully launch the Deepal car in the Egyptian market through a fully integrated 360° campaign. The strategy combined strong social media presence with impactful ATL execution, positioning Deepal as a bold new entrant in the automotive space. From crafting engaging digital content to developing high-visibility billboard campaigns and premium car booklet designs, every touchpoint was built to reflect innovation, performance, and modern automotive appeal. The result was a standout market entry that generated strong awareness and positioned Deepal competitively within Egypt’s evolving automotive landscape.