360° campaign
Aeterna Cabinetry
Aeterna’s 360° campaign by Essence Adverts was built on in-depth research, shaping the brand’s positioning, pricing, and overall experience. Through focus groups and audience insights, the right creative direction and celebrity selection were defined to reflect a premium identity. Executed across TV, social media, and digital platforms, the campaign delivered a cohesive and impactful luxury brand presence.
- Client
- Aeterna Cabinetry
- Industry
- Luxury Interiors / Home Living
- Services
- 360-degree Campaign
- Date
- Feb 18, 2026 , 2026
01 Kitchen Copy (Ramadan / Togetherness)
Aeterna’s kitchen campaign was built on deep market research, identifying the kitchen as the emotional center of Ramadan gatherings. As part of this strategy, Laila Ezz El Arab was carefully selected based on her strong association with sophistication and trusted luxury in the minds of Egyptian audiences. Through warm, culturally rooted storytelling, the campaign captures moments of connection and togetherness, positioning the kitchen as the heart of every home.
02 Short Form Video
Social Media
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