**Wherever Your Heart Leads You — مكان ما قلبك يحب** Amer Group partnered with Essence Adverts to create an integrated OOH and social media campaign for Porto Golf, Alamein City.
We developed the campaign’s creative concept and signature line around one simple idea: Porto Golf is a place where everyone can experience summer their own way—through family moments, movement, sport, discovery, or simply enjoying life surrounded by nature.
Essence brought this idea to life through a bold visual direction, impactful billboard designs, and expressive campaign films that captured the destination’s different experiences with energy and emotion.
From the first concept to the final execution, every element carried one consistent message:
**مكان ما قلبك يحب.**