Job Description
Marketing Strategist
As a Marketing Strategist at Essence Adverts, you will be the strategic brain behind the campaigns we launch and the brands we elevate. You’ll work at the intersection of insight, creativity, and performance—turning data into actionable strategies and ideas into measurable success. With a strong grasp of market dynamics, audience behavior, and digital trends, you'll partner with our creative, media, and production teams to develop integrated strategies that deliver real business results for our clients.
01 Marketing Strategist
Key Responsibilities
- Develop full-funnel marketing strategies that align with brand objectives and drive measurable business growth.
- Translate market research and audience insights into clear strategic directions and actionable creative briefs.
- Collaborate with creative, media, and production teams to ensure strategic consistency across all campaign touchpoints.
- Present strategic frameworks and campaign architectures to clients with clarity, confidence, and business relevance.
- Define brand positioning, messaging pillars, and content strategies that resonate with target audiences.
- Analyze campaign performance and consumer behavior to optimize strategy in real-time and inform future planning.
- Stay on top of digital trends, consumer shifts, and industry innovations to keep Essence Adverts at the forefront of strategy-led marketing.
02 Marketing Strategist
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related field; MBA is a plus.
- 5–8 years of experience in strategic planning, brand strategy, or marketing within a creative or digital agency environment.
- Strong understanding of integrated marketing, consumer journeys, and performance-driven campaigns.
- Proven ability to write strategic briefs, guide creative development, and align ideas with measurable objectives.
- Comfortable presenting to senior clients and defending strategic recommendations with confidence and clarity.
- Experience with media planning frameworks and platform-specific best practices (Meta, Google, TikTok, LinkedIn).
- Data-driven mindset with the ability to interpret analytics and turn insights into strategic action.
- Excellent collaboration and communication skills, with a passion for brands, storytelling, and audience impact.
03 Marketing Strategist
What We Offer
- A dynamic and collaborative work environment.
- Opportunities for growth and working with top brands across the region.
- Competitive salary and performance-based incentives.
- Comprehensive health insurance coverage.
- Professional development programs and training opportunities.
- Flexible work arrangements to support work-life balance.
- A creative and supportive team culture.
- Recognition programs to celebrate achievements and milestones.
- Access to exciting projects and international campaigns.
- A modern workspace with the latest tools and resources.
Apply for this role
Will you be the next star to shine in our team?
Send your CV to hr@essenceadvertising.com with Marketing Strategist in the subject line.
Let's Create Something That Matters.
Every ambitious project begins with a conversation.