Baheya Hospital

360° campaign

ASUS ROG MENA | RTX 5090 Dhahab Edition

The ASUS ROG RTX 5090 Dhahab Edition launch was a huge success, with Essence Adverts leading every step—from designing the sand-to-skies-inspired graphics card to producing the stunning commercial and crafting the anthem’s lyrics and composition. This seamless fusion of design, storytelling, and music made the launch an unforgettable celebration of Arab heritage and innovation.

Client: ASUS Middleast
Industry: Computer Hardware
Services: Digital & Media Production
Date: Feb 5th , 2025

Arab Anthem

Essence Adverts seamlessly merged Arab heritage with cutting-edge tech in the ASUS ROG RTX 5090 Dhahab Edition commercial, capturing the evolution from sands to skyscrapers. Blending Arabic calligraphy, historic architecture, and cyberpunk aesthetics, the ad highlights Arab ambition and innovation. With gold-infused visuals, neon lighting, and dynamic motion, it creates a visually stunning tribute to the region’s rich past and bold future.

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