Join us this Pink October as we proudly launch a powerful 360 campaign for Baheya, empowering women in their fight against breast cancer. With heartfelt stories, compelling TV copy, impactful billboards, and digital content shared by beloved celebrities, this campaign aims to spread hope and raise awareness. At Essence Adverts, we crafted an emotional commercial by focusing on the powerful concept of el gadaana—the unbreakable "girl code" that highlights how women stand by each other in times of need.
Essence Adverts created a master visual for Baheya's campaign that became the foundation for multiple outdoor adaptations. Designed to capture attention and convey the campaign's emotional core, the master visual was adapted into various formats, including striking stills and dynamic animations. These visuals were strategically placed across billboards, maximizing visibility and impact. The cohesive design ensured a consistent message of support and empowerment, while the different adaptations allowed the campaign to engage audiences in diverse ways, spreading awareness across a broad range of platforms.
