Social Engagement & Short-Form Video Strategy

Our team at Essence Adverts crafted MYVI’s animated & mixed-media Reels using a bold, fashion-inspired art direction that instantly stands out in the wellness category. We combined high-contrast studio photography with illustrated outlines, collage textures & vibrant color blocks to create a modern, editorial look. Each Reel blends real imagery with dynamic motion graphics, product cut-outs, ingredient callouts & playful visual elements that elevate MYVI’s vitamins into a youthful, expressive lifestyle brand. The visual identity uses energetic oranges, blues & pinks, layered silhouettes, and stylized cutout effects to deliver content that feels artistic, premium & highly scroll-stopping across Instagram & TikTok.