Social Engagement & Short-Form Video Strategy
When Arma Group brought Essence Adverts on board for Oxi Libya, we didn’t just post — we sparked a shift. Static calendars gave way to fast, relatable, thumb-stopping reels that spoke the audience’s language. We paired each message with the platform it belonged to, making every post feel native, natural, and impossible to scroll past. Clean, sharp, and smart — just like the brand.
