360° campaign
Hurry App
Essence Adverts and Hurry App teamed up with stars Amr Abdelgelil and Ahmed Abdelwahab to create a cinematic trio of comedy sketches where hunger steals the scene.
From a dramatic Upper Egypt showdown to a Narcos-style standoff and a peaceful Shaolin temple, each film begins like a serious blockbuster — only to be hilariously interrupted by cravings. When hunger hits, even the biggest stars break character to order from Hurry App.
- Client
- Hurry App
- Industry
- Food Delivery
- Services
- 360-degree Campaign
- Date
- May 2025
Upper Egypt Drama
Amr Abdelgelil and Ahmed Abdelwahab recreate a dramatic Upper Egypt moment — until hunger strikes. Amr breaks character mid-scene, and Ahmed, playing the director, gives in and orders from Hurry App.
Narcos-Style Action Comedy
In a tense cartel-style standoff, Ahmed Abdelwahab leads the gang with Amr Abdelgelil by his side. Just as the action peaks, Ahmed halts everything… to place a Hurry App order.
Tibetan Monk Twist
Amr Abdelgelil plays a meditating monk. As students listen intently, Ahmed Abdelwahab casually walks in as the delivery guy. The monk nods, accepts the meal — hunger always wins.
Ooh
Essence Adverts turned key moments from the commercial into striking guerrilla visuals, placing them on digital screens across Cairo’s busiest spots. The city became part of the campaign—sparking curiosity, shares, and street-level buzz.
Radio Jingle
What if a job interview turned into a heroic delivery mission?
In this clever radio jingle crafted by Essence Adverts, the Hurry App introduces Egypt to the most unstoppable delivery man ever.
- Rain? He delivers.
- Desert winds? Still delivers.
- Meals? Always hot. Always fast.
Brought to life with humor and sharp audio storytelling, this jingle is more than a catchy tune — it's a bold brand statement.
Concept, scripting, and production by Essence Adverts.
Download Hurry App now and experience fearless delivery, no matter what.
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