360° campaign
Ahmad Tea
Ahmad Tea’s GCC commercial was 100% Essence Network work. Essence Adverts developed and wrote the creative, managed the casting and ran the digital media buying, and Starcut Films, the production house within Essence Network, produced the film. It recorded more than 4.1 million video views across Saudi Arabia, Kuwait, Bahrain and Qatar. Read the case study.
- Client
- Ahmad Tea GCC
- Industry
- FMCG
- Services
- Creative, casting, production, media buying
- Date
- September 2023
Our media production achieved remarkable success, reaching two million viewers within just seven days of launch. This rapid engagement underscores the compelling and culturally resonant nature of our commercial, demonstrating the power of effective media production to connect with audiences on a profound level.
Social Media Reels
Our success extended beyond just the main commercial; we also created numerous engaging reels that played a crucial role in our campaign. These reels complemented the main commercial, serving as bite-sized content that kept the audience captivated and eager for more. These short, snappy videos added dynamism to our campaign, offering fresh perspectives and insights into Ahmad Tea Gulf's world. They provided a multifaceted view of the brand, its products, and its values, ultimately deepening the connection with our audience. The combination of the main commercial and these reels was instrumental in our campaign's reach and impact, showcasing our versatility and creativity in delivering compelling content across various platforms.
Let's Create Something That Matters.
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