Essence Adverts: Where Creativity Aligns with Culture and Purpose
I In a region where advertising often follows familiar patterns, Essence Adverts has carved out a space defined by originality, cultural sensitivity, and a commitment to meaningful storytelling. As a leading marketing company with headquarters in Cairo and Dubai, Essence is known not just for producing visually compelling work, but for creating campaigns that resonate deeply with real people and real communities.
Founded over a decade ago, the agency has grown into a trusted partner for brands across sectors—tech, healthcare, finance, automotive, and beyond—consistently delivering ideas that go beyond sales to spark conversation, shape perception, and sometimes even inspire change. At its core, Essence believes in the power of communication to do more than just market a product; it can uplift, represent, and connect.
Whether it’s building a launch for a global tech brand or highlighting social issues through a local awareness campaign, Essence approaches every brief with strategic insight, cultural understanding, and creative ambition. It’s this balance that sets them apart in a crowded space.
With services that span the full marketing ecosystem—from digital content and campaign development to media production and technology—Essence Adverts continues to define what it means to be a truly integrated marketing agency in the Middle East and North Africa.
ASUS ROG RTX 5090 Dhahab Edition: A Cultural Take on Tech Advertising
Essence recently collaborated with ASUS ROG Middle East to launch the RTX 5090 Dhahab Edition, a high-performance graphics card with a unique regional identity. Rather than focusing only on product specs or universal gaming aesthetics, the campaign took a culturally grounded approach—highlighting Arab heritage and the region’s modern transformation.
The visuals incorporated Arabic calligraphy, iconic landmarks like the Kingdom Tower and Burj Khalifa, and a cinematic desert-to-cosmos narrative. Combined with an original Arabic rap soundtrack, the campaign connected with a wide range of audiences—from gamers to digital creators—and offered a rare example of regional storytelling in tech marketing.
Baheya’s Pink October Campaign: Reframing Female Solidarity
Essence partnered with Baheya Foundation to launch a campaign for Breast Cancer Awareness Month, with a focus on female empowerment and mutual support. Titled for Pink October, the campaign directly challenged the stereotype that women don’t stand by one another during adversity.
By featuring women from different walks of life supporting each other emotionally and practically, the message became one of strength, unity, and visibility. What stood out was the authentic response: several celebrities, including Bushra and Hannah El Zahed, reposted the campaign organically—without sponsorship or endorsement deals.
It served not only as a reminder of breast cancer awareness but as a broader commentary on the value of community and collective resilience.
Fawry’s Ramadan 2024 Campaign: Kindness in Everyday Actions
In its collaboration with Fawry, Essence launched a Ramadan campaign centered around the theme of everyday generosity. Without relying on dramatized emotional cues, the ad focused on subtle, familiar gestures—paying a neighbor’s bill, helping a family member remotely—all made easier by Fawry’s digital services.
The tone was reflective and sincere, aligning naturally with the values of the holy month. It showcased how a financial services brand can participate meaningfully in cultural moments without straying from its core offering.
FIT&FIX Bridgestone Women’s Day Campaign: Rewriting the Narrative
For International Women’s Day, Essence collaborated with FIT&FIX and Bridgestone on a campaign that highlighted real-life independence. The narrative followed women confidently managing daily responsibilities—including maintaining their own cars—while balancing family, work, and personal time.
The messaging was empowering without being exaggerated. It reflected the lived experiences of many women in Egypt and repositioned the brand as one that understands and supports this reality.
What Essence Adverts Offers
As a comprehensive marketing agency in Egypt, Essence Adverts offers an integrated mix of services that allow brands to connect with their audiences in ways that are both strategic and emotionally resonant. These services include:
- Creative Strategy & Campaign Development
- Social Media Content & Management
- Media Production (TV, Digital, and Commercial Shoots)
- Influencer Management & Campaign Execution
- Media Planning & Buying (Digital and Traditional)
- Technology Development (Websites, Platforms, Mobile Apps)
Essence doesn’t offer templated solutions. Instead, each service is customized based on the industry, audience behavior, and the cultural context surrounding the brand. This helps clients build campaigns that feel less like advertisements and more like stories that belong to their audience.
Looking Ahead
Essence Adverts is not just building ads—it’s helping shape narratives in a way that reflects the region’s culture, values, and ambition. As the advertising landscape in the MENA region becomes more nuanced, the need for culturally intelligent, creatively driven partners grows—and Essence is well-positioned to meet that demand.
This article has been featured on AP News: Essence Adverts on AP News.