Ahmad Tea case study

ahmed tea

Ahmad Tea is a global brand, distributing premium tea to over 80 countries across six continents, known for its quality and heritage.

A record-breaking 360-degree campaign by Essence Adverts made Ahmad Tea’s commercial the most-watched ever, engaging millions across the GCC region. Media Production    |    Media Buying
Background

Ahmad Tea GCC sought to elevate its brand presence across the Gulf region by reaching a vast and diverse audience with a compelling commercial. Essence Adverts was tasked with achieving this goal through a cost-effective strategy that would maximize exposure on premium platforms.

What was the challenge?

  • Highly competitive market with established tea brands.
  • Creating a commercial that resonates with diverse audiences in the Gulf region.
  • Maximizing reach across multiple media platforms.

Objectives
  • Maximize Viewership: Achieve widespread reach and viewership across the GCC using premium placements.
  • Cost Efficiency: Utilize cost-effective media buying strategies to compete with high-cost TV placements like Rotana, Al Arabiya, Al Jazeera, and Sky News.
  • Brand Awareness: Position Ahmad Tea as a top choice for tea enthusiasts in the Gulf region.
Strategy

Essence Adverts implemented a data-driven media strategy focused on:

  • Premium Placements via Google Display Network: We secured high-visibility ad placements on top-tier news and entertainment websites such as Rotana, Al Arabiya, Al Jazeera, Al Hilal, Al Nasr, and Sky News.
  • Cost Optimization: Using Google's automated bidding strategies, we maximized impressions and viewability at a fraction of the cost compared to traditional TV advertising.
  • Localized Targeting: Tailored ad creatives to resonate with specific audiences in each GCC country, ensuring cultural relevance and higher engagement rates.
Execution

Campaign Duration: September 1 - 30, 2023

Platforms Used: Google Display Network, YouTube, Instagram

Premium Placements: Ads were strategically placed on high-traffic websites such as Rotana, Al Arabiya, Al Jazeera, Al Hilal, Al Nasr, and Sky News for optimal visibility.

digitalcampaignresults

Results
  • Massive Reach: Total impressions of 5,280,295 and total views of 4,128,415, with over 2 million unique viewers in the first week of launch.
  • Cost Efficiency: High-quality placements achieved at a fraction of the cost of traditional TV ads, saving up to 70% in advertising costs.
  • Audience Engagement: 58% of viewers watched the ad past the 30-second mark with a 95% average view duration on YouTube.
  • Geographical Impact: The campaign performed best in Saudi Arabia (46% of total views) and Kuwait (21% of total views).

check the portfolio work

ahmadtead
Ahmad Tea Campaign
A record-breaking 360-degree campaign view portfolio