Noor ADSL

Established in 1999, NOOR built its reputation as an internet service provider for major Egyptian and multinational businesses. When it expanded into the consumer broadband market, against competitors with advertising budgets up to ten times larger, it chose Essence Adverts to make a limited budget work harder.

We designed and developed the Arabic sign-up landing page at adsl.noor.net: a clear offer, a short registration form in the very first screen and conversion tracking behind every step. Fed by Google Ads and Facebook and Instagram campaigns, it helped generate 5,700+ leads in 30 days, with a 4.4× lower cost per lead and 500% higher ROI on the same budget.