Everything in pieces
One company for ideas, another for production and a third for the ads, and nobody owns the result.
Full-service advertising agency · Cairo & Dubai
The advertising agency that makes ads people watch, and buy.
Strategy, creative, video production, social media, Google Ads and lead generation under one roof, for brands in Egypt and the Gulf. Tell us what you need and get a tailored proposal.
Trusted by Fawry, DAMAC, Talaat Moustafa Group, ASUS, Ahmad Tea
Tell us what you need.
It takes about a minute. The right person on our team will get back to you.
- Strategy and market research
- Creative, branding and content
- Video and commercial production
- Social media and influencers
- Google Ads and media buying
- Websites, SEO and lead generation
Google Premier PartnerOffices in Cairo, Egypt and Dubai, UAE
01 Showreel
See our work in motion.
02 Sound familiar?
Too many suppliers, not enough results?
Slow to get anything out
Every campaign means new briefs, new quotes and new suppliers before anything goes live.
Hard to see what works
Without one plan and proper tracking, it’s hard to know which part of the budget brings customers.
03 Results
Results across everything we do.
72.5MVideo views for Fawry’s Ramadan campaign on Facebook, Instagram and YouTube
10,000+Leads in 48 hours for TMG NOOR City
−51%Lower cost per lead for DAMAC AKOYA Oxygen with Google Ads
04 Case studies
The challenge, what we did and the result.
Creative, production & media
Fawry, Ramadan 2024
Win a bigger share of Ramadan donations made through the Fawry app.
72.5Mvideo views, Fawry’s most-watched ad to date
Creative, production & media
Fawry, Ramadan 2024
The challenge
Win a bigger share of Ramadan donations made through the Fawry app.
Results
- 72.5Mcombined video views
- 61Mviews on Facebook
- 11Mviews on Instagram
What we did
- The idea, plus an original jingle composed and produced in-house with Massar Egbari
- A 60-second film directed by Ahmed Elgarhy
- The media on Facebook, Instagram and YouTube
Google Ads & landing page
DAMAC AKOYA Oxygen
Get more villa enquiries from the UAE and Saudi Arabia, for less.
2×conversion rate in three weeks, cost per lead down 51%
Google Ads & landing page
DAMAC AKOYA Oxygen
The challenge
Get more villa enquiries from the UAE and Saudi Arabia, for less.
Results
- 2×conversion rate in 3 weeks (0.5% to 1%)
- −56%cost per conversion (AED 50 to 22)
- −51%cost per lead
What we did
- Google Ads in the UAE and Saudi Arabia
- A dedicated landing page for AKOYA Fresh
- Ongoing page improvements to turn more visitors into enquiries
Paid social & display
TMG NOOR City
Launch a new city with a 15-year instalment offer.
10,000+leads in 48 hours, conversion rate up 185%
Paid social & display
TMG NOOR City
The challenge
Launch a new city with a 15-year instalment offer.
Results
- 10,000+leads in 48 hours
- +185%conversion rate
What we did
- Paid social and display ads for the launch
- Built around a 15-year instalment offer
05 Our work
A few things we’ve made.
Pink October commercial
BAGS × Zahra | Carry Hope
Carry Hope, the Pink October 2026 film for BAGS and Zahra Breast Cancer Association. Idea by Essence, produced by Starcut Films, edited in-house.
Ramadan commercial, 72.5M views
Fawry & Massar Egbari
Fawry’s Ramadan commercial with Massar Egbari: an original song and film by Essence that reached 72.5M views.
10,000+ leads in 48 hours
TMG NOOR City
Lead generation for TMG’s NOOR City with display and paid social: 10,000+ leads in 48 hours.
Google Ads, cost per lead down 51%
DAMAC AKOYA Oxygen
AKOYA Oxygen by DAMAC in Dubai: Google Ads, a landing page and CRO that doubled the conversion rate in three weeks and cut cost per lead by 51%.
Social media & styling
Patchi Egypt
We run Patchi Egypt’s social media: premium photography, short-form video and creative content that matches the brand’s luxury image.
Commercial, 4.1M+ views
Ahmad Tea GCC
Ahmad Tea’s GCC commercial: idea and casting by Essence, produced by Starcut Films, with 4.1M+ views across the Gulf.
06 Egypt & the Gulf
From Cairo and Dubai, for the Gulf.
An Egyptian-Emirati agency with offices in Cairo and Dubai, working for brands in Saudi Arabia, the UAE and across the Gulf.
Saudi Arabia
BAGS × Zahra
Pink October film for a Saudi handbag brand and the Zahra Breast Cancer Association.
Saudi Arabia, Kuwait, Bahrain, Qatar
Ahmad Tea
One commercial and its media plan across four GCC markets: 4.1M+ views.
UAE & Saudi Arabia
DAMAC AKOYA Oxygen
Google Ads and a dedicated landing page that doubled the conversion rate in three weeks.
07 What you get
Everything your marketing needs.
Strategy & research
A plan built on your market, your audience and your goals, before any money is spent.
Creative & branding
Ideas, brand identity and content built for your market.
Video production
Commercials and brand films, from the idea to the final edit in our own post house.
Social media & influencers
Content, community management and creators who fit your brand.
Google Ads & media buying
Search, YouTube, Meta and TikTok campaigns by a Google Premier Partner team.
Websites, SEO & leads
Websites and landing pages built to convert, with tracking for every lead.
08 Industries
Brands we’ve worked with, by industry.
Real estate
TMG, DAMAC, Palm Hills, Taj Misr
Payments & finance
Fawry, Beltone, Al Baraka
Food & FMCG
Ahmad Tea, Patchi, Oxi
Healthcare & pharma
GSK, QMC, Baheya
Tech & telecom
ASUS, NOOR ADSL
Retail & fashion
DeFacto, BAGS
Automotive
Ghabbour Auto, Al Jomaih (Mitsubishi)
Education
E3mel Business
09 How it works
From your message to your proposal.
- 01
We get in touch
Someone from our team calls or messages you on WhatsApp to understand your business and goals.
- 02
Short questionnaire
We send a few questions so we know your brand, your audience and what success looks like.
- 03
Your proposal
One of our experts walks you through the plan, the team and the cost.
10 Why Essence
One team, from idea to results.
What clients say
They consistently bring comprehensive strategies, execution and ideation to the table that helps us reach our goals and objectives faster, easier and more cost effectively.
Hamed HussienE-Marketing Manager, Talaat Moustafa Group
Under one roof
Strategy, creative, production and media buying in one team, so nothing gets lost between suppliers.
Google Premier Partner
Among the top 3% of Google Partners in Egypt.
Egyptian-Emirati agency
Offices in Cairo and Dubai, working with brands across Egypt, the Gulf and beyond.
10+ years
More than ten years in digital marketing and media buying.
11 Questions
Good to know.
Which services do you offer?
Strategy and research, creative and branding, video production, social media and influencers, Google Ads and media buying, websites, SEO and lead generation, events and PR. Choose one, or let us combine them into one plan.
I’m not sure what I need. Can you help?
Yes. Choose “Other / not sure yet” in the form. We’ll ask about your goals and suggest where your budget will work best.
How is the fee worked out?
It depends on the services, the scope and the timing. After a short call we send you a tailored proposal and quote.
Which markets do you work in?
Egypt and the Gulf, including Saudi Arabia and the UAE, from our offices in Cairo and Dubai.
How quickly can we start?
Once you approve the proposal, we agree a start date with you and begin with a kickoff meeting with the team who will work on your account.
Do you work on monthly retainers or projects?
Both. Ongoing work such as social media or ads runs on a monthly retainer, and one-off work such as a commercial or a website is a project. Your proposal sets out the scope and terms.
What do you need from us?
Your goals, your audience, any brand guidelines and the results you’ve had so far. We send a short questionnaire to make it easy.
How will we know it’s working?
Before we start, we agree which results matter to you, then report on them clearly, so you always know what your budget delivers.
✦ Ready when you are
Let’s build your next campaign together.
Tell us what you need and get a tailored proposal.
Not ready to talk yet? Download our company profile