# Essence Adverts

> Essence Adverts is a science-backed, 360° integrated marketing communications agency headquartered in Cairo and Dubai, serving brands across Egypt, the UAE, and worldwide. Core focus areas are digital strategy, media production, media planning and buying, social media management, influencer marketing, branding, and web development.

Founded in 2013. Google Premier Partner among the top 3% of industry players in Egypt. Manages over $30M in annual ad spend for 90+ clients across 9 countries.

## Core Services

- [Social Media Marketing & Management](https://essenceadvertising.com/socialmediamarketing.html): Organic and paid social strategy, content creation, community management, and monthly performance reporting across Facebook, Instagram, TikTok, LinkedIn, and YouTube.
- [Media Production](https://essenceadvertising.com/mediaproduction.html): Full photography and videography service — commercials, product shoots, event coverage, social content, and reels, including casting, location scouting, and shoot production.
- [Digital Agency Services](https://essenceadvertising.com/digitalservices.html): Full digital offering covering strategy and planning, media buying, PPC, SEO, social media, and influencer management.
- [Influencer Marketing](https://essenceadvertising.com/influencersmarketing.html): End-to-end influencer campaigns across micro, macro, and mega creators — strategy, scouting, contracting, content approvals, and performance tracking.
- [Media Buying & Planning](https://essenceadvertising.com/digitalmediabuying.html): Media planning and buying across search, social, and programmatic platforms, optimized in real time to lower acquisition cost and scale results.

## Company

- [Home](https://essenceadvertising.com/): Overview of Essence Adverts and its full service offering.
- [About](https://essenceadvertising.com/about.html): Company history since 2013, values, headquarters in Cairo and Dubai with operations extending to Istanbul and Canada, and track record.
- [All Services](https://essenceadvertising.com/services.html): Complete list of marketing and advertising services offered.
- [Portfolio](https://essenceadvertising.com/portfolio.html): Selected client work across media production and commercials, branding, and social campaigns.
- [Case Studies](https://essenceadvertising.com/casestudies.html): In-depth client success stories and campaign results.
- [Prices & Packages](https://essenceadvertising.com/prices.html): Service packages and pricing, including a media buying package with 0% commission on ad spend.

## Selected Clients & Work

Notable brands and projects featured in the public portfolio and case studies, spanning media production, social media, lead generation, branding, and product launches:

- Talaat Moustafa Group (TMG) — including TMG Noor
- Palm Hills
- World Trade Center Cairo
- Mercedes-Benz — Madinaty Golf Club test drive center
- Fawry & Massar Egbari — Ramadan commercial
- Zyrtec by GSK
- Fit & Fix Bridgestone
- Ahmad Tea
- Panda Retail Company
- ASUS ROG
- Air Cairo
- Baheya
- Chloride Egypt
- Si-Vision Academy
- Taj Misr
- QMC — Zayed Plaza
- Liverpool Academy of Egypt

For full details, see the [Portfolio](https://essenceadvertising.com/portfolio.html) and [Case Studies](https://essenceadvertising.com/casestudies.html) pages.

## Additional Services

- [PPC & Google Ads](https://essenceadvertising.com/ppc.html): Pay-per-click management across paid search, paid social, Google Shopping, display, and video, with an ROI-focused approach.
- [SEO Services](https://essenceadvertising.com/seo.html): Technical SEO, content, and link-building services.
- [Web & App Development](https://essenceadvertising.com/webandappdevelopment.html): Web design and development plus app development and app store growth services.
- [Branding & Identity](https://essenceadvertising.com/branding.html): Brand strategy, logo design, visual identity, and brand guidelines.
- [Motion Graphics](https://essenceadvertising.com/motiongraphics.html): Motion graphic design and animated content production.
- [Strategy & Planning](https://essenceadvertising.com/Digitalmarketingstrategy.html): Digital strategy, campaign planning, and growth planning to shape brand and marketing initiatives.
- [Market Research](https://essenceadvertising.com/research.html): Market insights and strategic guidance to identify opportunities and accelerate growth.
- [UGC Marketing](https://essenceadvertising.com/ugc.html): User-generated and creator-led content campaigns for brand credibility and engagement.
- [Digital PR & Reputation Management](https://essenceadvertising.com/digitalpr.html): Online presence, credibility building, and brand reputation monitoring.
- [Crisis Management](https://essenceadvertising.com/crisismgt.html): Rapid response and reputation protection during brand-sensitive situations.
- [Event Management](https://essenceadvertising.com/eventmanagement.html): Brand activations, event coverage, and below-the-line (BTL) marketing support.

## Optional

- [Blog: Choosing a Social Media Company](https://essenceadvertising.com/blog/social-media-company.html): Guide to working with a professional social media agency.
- [Blog: Social Media Marketing in Egypt](https://essenceadvertising.com/blog/socialmediamarketinginegypt.html): Overview of social media marketing in the Egyptian market.