/* Essence Adverts — content pages (portfolio projects, case studies, company pages).
   Loaded after essence.css, essence-home.css, essence-services.css and essence-service-page.css. */

/* ---------- hero ---------- */
.pg-hero{padding-bottom:70px}
.pg-hero .sv-h1{margin-bottom:6px}
.pg-title{font-family:var(--font-head);font-weight:900;font-size:clamp(46px,7.4vw,124px);line-height:.95;letter-spacing:-.045em;margin:22px 0 0;max-width:1250px}
.pg-title.long{font-size:clamp(40px,5.6vw,92px)}
.pg-title.xlong{font-size:clamp(34px,4.4vw,70px);line-height:1.02}
.pg-title .nb{white-space:nowrap}
.pg-intro{display:grid;grid-template-columns:1.35fr 1fr;gap:70px;margin-top:52px;align-items:start}
.pg-intro.solo{grid-template-columns:minmax(0,900px)}
.pg-intro .lead p{font-size:16.5px;line-height:1.8;color:var(--ink-2)}
.pg-intro .lead p + p{margin-top:14px}
.pg-intro .lead p.big{font-family:var(--font-head);font-weight:600;font-size:clamp(19px,1.7vw,24px);line-height:1.5;letter-spacing:-.01em;color:var(--ink)}
.pg-facts{margin:0;display:grid;grid-template-columns:1fr 1fr;border-top:1.5px solid var(--ink)}
.pg-facts div{padding:18px 0 18px;border-bottom:1px solid var(--line)}
.pg-facts div:nth-child(odd){padding-right:18px}
.pg-facts div:nth-child(even){padding-left:18px;border-left:1px solid var(--line)}
.pg-facts dt{font-family:var(--font-head);font-weight:700;font-size:11px;letter-spacing:.16em;text-transform:uppercase;color:var(--brand-deep)}
.pg-facts dd{margin:6px 0 0;font-family:var(--font-head);font-weight:700;font-size:16px;letter-spacing:-.01em;line-height:1.35}
.pg-logo{display:grid;place-items:center;background:var(--white);border:1px solid var(--line);border-radius:26px;padding:36px;min-height:200px}
.pg-logo img{max-height:150px;width:auto;max-width:100%;object-fit:contain}
.sp-cards + .pg-body{margin-top:30px}
/* case studies: list of people who shared a campaign (Baheya) */
.pg-names{margin-top:48px}
.pg-names-h{font-family:var(--font-head);font-weight:800;font-size:clamp(22px,2vw,28px);letter-spacing:-.02em}
.pg-names > p{margin-top:8px;color:var(--ink-2)}
.pg-name-list{list-style:none;margin:22px 0 0;padding:0;display:grid;grid-template-columns:repeat(4,minmax(0,1fr));border-top:1.5px solid var(--ink)}
.pg-name-list li{display:flex;flex-direction:column;justify-content:center;gap:2px;padding:14px 16px 14px 0;border-bottom:1px solid var(--line)}
.pg-name-list b{position:relative;padding-left:20px;font-family:var(--font-head);font-weight:700;font-size:15.5px;line-height:1.3}
.pg-name-list b::before{content:"";position:absolute;left:0;top:.32em;width:11px;height:11px;background:var(--brand);-webkit-mask:var(--star) center/contain no-repeat;mask:var(--star) center/contain no-repeat}
.pg-name-list small{padding-left:20px;font-size:12.5px;color:var(--muted)}
@media (max-width:900px){.pg-name-list{grid-template-columns:repeat(2,minmax(0,1fr))}}/* case studies: a row of phone screenshots (stories, posts) */
figure.pg-phones{margin:48px 0 0}
.pg-phones-row{display:grid;grid-template-columns:repeat(6,minmax(0,1fr));gap:14px;margin-bottom:22px}
.pg-phones-row a{display:block;border-radius:16px;overflow:hidden;background:#000;box-shadow:0 20px 40px -26px rgba(0,0,0,.6)}
.pg-phones-row img{display:block;width:100%;height:auto;transition:transform .8s var(--ease)}
.pg-phones-row a:hover img{transform:scale(1.04)}
@media (max-width:900px){.pg-phones-row{grid-template-columns:repeat(3,minmax(0,1fr));gap:10px}}
/* case studies: platform proof (screenshots shown whole, on equal dark panels) */
.pg-proof{display:grid;grid-template-columns:1fr 1fr;gap:22px;margin-top:44px}
.pg-proof-card{display:flex;flex-direction:column;background:var(--ink);border-radius:22px;overflow:hidden;color:#fff;text-decoration:none}
.pp-shot{display:flex;align-items:center;justify-content:center;box-sizing:border-box;height:clamp(380px,38vw,540px);padding:clamp(22px,3.4vw,44px);background:radial-gradient(120% 90% at 50% 0%,#2a2622 0%,#141210 70%)}
.pp-shot img{max-width:100%;max-height:100%;width:auto;height:auto;border-radius:12px;box-shadow:0 26px 50px -18px rgba(0,0,0,.7);transition:transform .6s var(--ease)}
.pg-proof-card:hover .pp-shot img{transform:scale(1.03)}
.pp-cap{display:flex;align-items:center;gap:18px;padding:20px 26px 24px;border-top:1px solid rgba(255,255,255,.08)}
.pp-cap b{font-family:var(--font-head);font-weight:800;font-size:clamp(30px,3vw,44px);letter-spacing:-.03em;line-height:1;color:var(--brand)}
.pp-cap > span{font-family:var(--font-head);font-weight:600;font-size:15px;line-height:1.35}
.pp-cap small{display:block;margin-top:4px;font-family:var(--font-body,Inter),sans-serif;font-weight:400;font-size:12.5px;color:rgba(255,255,255,.5)}
@media (max-width:600px){.pg-proof{grid-template-columns:1fr;gap:16px;margin-top:30px}.pp-shot{height:400px}.cc-logo,.cc-facts,.cc-result{padding-left:20px;padding-right:20px}.cc-facts div{grid-template-columns:84px 1fr}}
/* case studies: "at a glance" card (logo strip + facts + headline result) */
.cc-card{background:var(--white);border:1px solid var(--line);border-radius:22px;overflow:hidden;box-shadow:0 30px 60px -40px rgba(0,0,0,.35)}
.cc-logo{display:flex;align-items:center;justify-content:space-between;gap:20px;padding:22px 26px;border-bottom:1px solid var(--line)}
.cc-logo img{height:52px;width:auto;max-width:62%;object-fit:contain}
.cc-logo small{font-family:var(--font-head);font-weight:700;font-size:10.5px;letter-spacing:.18em;text-transform:uppercase;color:var(--muted,#8a847b);text-align:right}
.cc-logo.dark{background:var(--ink);border-bottom-color:var(--ink)}
.cc-logo.dark small{color:rgba(255,255,255,.55)}
.cc-facts{margin:0;padding:6px 26px}
.cc-facts div{display:grid;grid-template-columns:96px 1fr;gap:14px;padding:13px 0;border-bottom:1px solid var(--line)}
.cc-facts div:last-child{border-bottom:0}
.cc-facts dt{font-family:var(--font-head);font-weight:700;font-size:10.5px;letter-spacing:.16em;text-transform:uppercase;color:var(--brand-deep);padding-top:3px}
.cc-facts dd{margin:0;font-family:var(--font-head);font-weight:600;font-size:14.5px;line-height:1.45;color:var(--ink)}
.cc-result{display:flex;align-items:baseline;gap:14px;padding:20px 26px 22px;background:var(--brand);color:#111}
.cc-result b{font-family:var(--font-head);font-weight:800;font-size:clamp(30px,2.6vw,40px);letter-spacing:-.03em;line-height:1;white-space:nowrap}
.cc-result span{font-family:var(--font-head);font-weight:600;font-size:13.5px;line-height:1.35}

/* feature film / image under the hero */
.pg-feature{position:relative;display:block;width:100%;margin:60px 0 0;padding:0;border:0;height:80vh;max-height:820px;min-height:340px;overflow:hidden;background:#111;clip-path:inset(0 32px round 32px);cursor:pointer;color:#111}
.pg-feature img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;transition:transform 1.4s var(--ease)}
.pg-feature:hover img{transform:scale(1.04)}
.pg-feature::after{content:"";position:absolute;inset:0;background:linear-gradient(0deg,rgba(0,0,0,.35),transparent 50%)}
.pg-feature.img{cursor:default;height:auto;max-height:none;min-height:0;background:var(--paper-2)}
.pg-feature.img img{position:relative;height:auto;max-height:90vh;object-fit:cover}
.pg-feature.img::after{display:none}

/* play badge */
.pg-play{position:absolute;left:50%;top:50%;z-index:2;width:74px;height:74px;margin:-37px 0 0 -37px;display:grid;place-items:center;background:var(--brand);color:#111;font-size:20px;transition:transform .5s var(--ease),background .3s}
.pg-play i{margin-left:3px}
.pg-play.big{width:120px;height:120px;margin:-60px 0 0 -60px;font-size:30px}
.pg-video:hover .pg-play,.pg-feature:hover .pg-play{transform:scale(1.1) rotate(90deg);background:#fff}
.pg-video:hover .pg-play i,.pg-feature:hover .pg-play i{transform:rotate(-90deg)}
.pg-play i{transition:transform .5s var(--ease)}

/* ---------- sections ---------- */
.pg-sec + .pg-sec{padding-top:0}
.pg-sec.pg-dark{padding-top:120px;padding-bottom:120px;margin:40px 0}
.pg-sec.pg-dark + .pg-sec{padding-top:60px}
.pg-head{margin-bottom:44px;max-width:1000px}
.pg-h2{font-size:clamp(30px,3.6vw,56px);font-weight:900;letter-spacing:-.04em;line-height:1.02;margin-top:14px}
.pg-h2 .serif{font-weight:300}
.pg-h2.long{font-size:clamp(22px,2.2vw,32px);font-weight:700;letter-spacing:-.02em;line-height:1.3}
.pg-text{margin-bottom:10px}
.pg-text + *{margin-top:50px}
.pg-head + *{margin-top:0}
.pg-body p{font-size:16.5px;line-height:1.8;color:var(--ink-2)}
.pg-body p + p,.pg-body p + .pg-list,.pg-body .pg-list + p{margin-top:16px}
.pg-body p.pg-lead{font-family:var(--font-head);font-weight:600;font-size:clamp(18px,1.6vw,22px);line-height:1.5;color:var(--ink)}
.pg-body.solo{max-width:900px;margin-bottom:40px}
.pg-body a,.pg-item a,.pg-qa a{color:var(--brand-deep);border-bottom:1px solid currentColor}
.on-dark .pg-body p{color:#c9c4bc}
.on-dark .pg-body p.pg-lead{color:#fff}
.pg-list{margin:0;padding:0;list-style:none;display:grid;gap:12px}
.pg-list li{position:relative;padding-left:28px;font-size:16px;line-height:1.7;color:var(--ink-2)}
.pg-list li::before{content:"";position:absolute;left:0;top:.5em;width:12px;height:12px;background:var(--brand);-webkit-mask:var(--star) center/contain no-repeat;mask:var(--star) center/contain no-repeat}
.pg-list li strong{color:var(--ink);font-weight:700}
.on-dark .pg-list li{color:#c9c4bc}
.on-dark .pg-list li strong{color:#fff}
.pg-bq{margin:0;padding:6px 0 6px 26px;border-left:3px solid var(--brand);font-family:var(--font-head);font-weight:600;font-size:20px;line-height:1.5}

/* labelled items (title + text) */
.pg-items{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:18px;margin-top:40px}
.pg-items.two{grid-template-columns:repeat(2,minmax(0,1fr))}
.pg-items.one{grid-template-columns:minmax(0,900px)}
.pg-item{position:relative;border-top:1.5px solid var(--ink);padding:26px 0 10px}
.pg-item h3{font-size:clamp(20px,1.7vw,25px);font-weight:800;letter-spacing:-.025em;line-height:1.15;margin-bottom:14px}
.pg-item p{font-size:15.5px;line-height:1.72;color:var(--ink-2)}
.pg-item p + p,.pg-item .pg-list{margin-top:12px}
.on-dark .pg-item{border-top-color:rgba(255,255,255,.4)}
.on-dark .pg-item p,.on-dark .pg-item li{color:#c9c4bc}
.sp-cards{margin-top:40px}
.on-dark .sp-card{background:rgba(255,255,255,.04);border-color:rgba(255,255,255,.12)}
.on-dark .sp-card p{color:#c9c4bc}

/* video grid */
.pg-videos{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:18px;margin-top:40px}
.pg-videos.two{grid-template-columns:repeat(2,minmax(0,1fr))}
.pg-videos.one{grid-template-columns:minmax(0,1fr)}
.pg-videos.tall{grid-template-columns:repeat(4,minmax(0,1fr))}
.pg-videos.tall.two{grid-template-columns:repeat(2,minmax(0,340px))}
.pg-video{position:relative;display:block;padding:0;border:0;border-radius:22px;overflow:hidden;background:#111;aspect-ratio:16/9;cursor:pointer}
.pg-videos.tall .pg-video{aspect-ratio:9/16}
.pg-video img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;transition:transform 1s var(--ease),opacity .4s}
.pg-video:hover img{transform:scale(1.05);opacity:.85}
.pg-videos.one .pg-video{border-radius:28px}
.pg-videos.one .pg-play{width:110px;height:110px;margin:-55px 0 0 -55px;font-size:28px}

/* galleries: natural proportions, nothing cropped */
.pg-gallery{columns:3;column-gap:18px;margin-top:40px}
.pg-gallery.c2{columns:2}
.pg-gallery a{display:block;break-inside:avoid;margin-bottom:18px;border-radius:20px;overflow:hidden;background:var(--paper-2)}
.pg-gallery img{width:100%;height:auto;display:block;transition:transform 1s var(--ease)}
.pg-gallery a:hover img,.pg-single a:hover img{transform:scale(1.03)}
.pg-single{margin:40px 0 0}
.pg-single a{display:block;border-radius:26px;overflow:hidden;background:var(--paper-2)}
.pg-single img{width:100%;height:auto;display:block;transition:transform 1.2s var(--ease)}
.pg-frame{margin-top:40px;border-radius:26px;overflow:hidden;background:#000}
.pg-frame video{display:block;width:100%;height:auto;max-height:85vh}
.pg-frame.embed{aspect-ratio:16/9}
.pg-frame > img,.pg-frame > picture > img{display:block;width:100%;height:auto} /* screenshots / proof images (Google Ads page) */
.pg-frame iframe{width:100%;height:100%;border:0}
.pg-cards{margin-top:40px}
.pg-links{display:flex;flex-wrap:wrap;gap:12px;margin-top:34px}

/* testimonials */
.pg-quotes{columns:2;column-gap:18px;margin-top:40px}
.pg-quote{break-inside:avoid;margin:0 0 18px;background:var(--white);border:1px solid var(--line);border-radius:26px;padding:34px 32px 28px;position:relative}
.pg-quote::before{content:"";position:absolute;top:30px;right:30px;width:22px;height:22px;background:var(--brand);-webkit-mask:var(--star) center/contain no-repeat;mask:var(--star) center/contain no-repeat}
.pg-quote blockquote{margin:0;padding-right:30px;font-family:var(--font-head);font-weight:500;font-size:17.5px;line-height:1.6;color:var(--ink)}
.pg-quote figcaption{display:flex;align-items:center;gap:14px;margin-top:24px;padding-top:20px;border-top:1px solid var(--line)}
.pg-quote figcaption img{width:54px;height:54px;border-radius:50%;object-fit:contain;background:#fff;border:1px solid var(--line);flex:none}
.pg-quote b{display:block;font-family:var(--font-head);font-weight:800;font-size:15px}
.pg-quote small{display:block;margin-top:2px;font-size:13px;color:var(--muted);line-height:1.4}

/* FAQ */
.pg-faq{margin-top:40px;border-top:1.5px solid var(--ink)}
.pg-qa{border-bottom:1px solid var(--line)}
.pg-qa summary{display:flex;justify-content:space-between;align-items:center;gap:30px;padding:26px 0;cursor:pointer;list-style:none;font-family:var(--font-head);font-weight:800;font-size:clamp(18px,1.6vw,23px);letter-spacing:-.02em;line-height:1.3}
.pg-qa summary::-webkit-details-marker{display:none}
.pg-qa .pm{position:relative;flex:none;width:44px;height:44px;border:1.5px solid var(--ink);transition:background .3s,transform .5s var(--ease)}
.pg-qa .pm::before,.pg-qa .pm::after{content:"";position:absolute;left:50%;top:50%;width:16px;height:2px;margin:-1px 0 0 -8px;background:currentColor;transition:transform .4s var(--ease)}
.pg-qa .pm::after{transform:rotate(90deg)}
.pg-qa[open] .pm{background:var(--brand);border-color:var(--brand);transform:rotate(180deg)}
.pg-qa[open] .pm::after{transform:rotate(0)}
.pg-qa summary:hover .q{color:var(--brand-deep)}
.pg-qa .a{padding:0 80px 28px 0;max-width:980px}
.pg-qa .a p{font-size:16.5px;line-height:1.8;color:var(--ink-2)}
.pg-qa .a p + p{margin-top:12px}
.pg-qa .a .pg-list{margin:14px 0}
.pg-qa .a .pg-list li{font-size:16px}

/* previous / next */
.pg-nav{border-top:1px solid var(--line);border-bottom:1px solid var(--line);margin-top:110px}
.pg-nav .wrap{display:grid;grid-template-columns:1fr auto 1fr;align-items:center;gap:30px;padding-top:44px;padding-bottom:44px}
.pg-nav a small{display:block;font-family:var(--font-head);font-weight:700;font-size:12px;letter-spacing:.16em;text-transform:uppercase;color:var(--muted)}
.pg-nav a b{display:block;margin-top:8px;font-family:var(--font-head);font-weight:900;font-size:clamp(20px,2.6vw,40px);letter-spacing:-.035em;line-height:1.05;transition:color .3s}
.pg-nav a:hover b{color:var(--brand-deep)}
.pg-nav-next{text-align:right}
.pg-nav-all{display:grid;place-items:center;width:72px;height:72px;border:1.5px solid var(--ink);transition:background .3s,transform .6s var(--ease)}
.pg-nav-all .ea-star{width:26px;height:26px;fill:var(--brand)}
.pg-nav-all:hover{background:var(--ink);transform:rotate(90deg)}

/* ---------- lightbox ---------- */
.modal .frame.is-img{width:auto;max-width:min(1400px,100%);aspect-ratio:auto;background:none;border-radius:16px}
.modal .frame.is-img img{display:block;max-width:100%;max-height:88vh;width:auto;height:auto}

/* ---------- listings (portfolio / case studies) ---------- */
.pg-filter{display:flex;flex-wrap:wrap;gap:10px;margin-top:50px}
.pg-filter button{padding:13px 20px;border:1.5px solid var(--ink);background:none;font-family:var(--font-head);font-weight:700;font-size:12px;letter-spacing:.12em;text-transform:uppercase;cursor:pointer;transition:background .3s,color .3s}
.pg-filter button:hover{background:var(--paper-2)}
.pg-filter button.on{background:var(--ink);color:#fff}
.pg-filter button sup{margin-left:6px;color:var(--brand);font-size:10px}
.pg-grid{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:26px 18px}
.pg-grid a{display:block}
.pg-grid a[hidden]{display:none}
.pg-grid .img{position:relative;border-radius:22px;overflow:hidden;background:var(--paper-2);aspect-ratio:1/1}
.pg-grid img{width:100%;height:100%;object-fit:cover;transition:transform 1s var(--ease)}
.pg-grid a:hover img{transform:scale(1.06)}
.pg-grid .img::after{content:"";position:absolute;inset:0;background:linear-gradient(0deg,rgba(18,18,18,.55),transparent 55%);opacity:0;transition:opacity .4s}
.pg-grid a:hover .img::after{opacity:1}
.pg-grid h3{margin-top:14px;font-size:18px;font-weight:800;letter-spacing:-.02em;line-height:1.2}
.pg-grid small{display:block;margin-top:5px;font-size:11px;font-weight:600;letter-spacing:.12em;text-transform:uppercase;color:var(--muted)}
.pg-grid.cases{grid-template-columns:repeat(3,minmax(0,1fr))}
.pg-grid.cases .img{aspect-ratio:4/3}
.pg-posts{gap:44px 26px}
.pg-posts .img{aspect-ratio:16/10}
.pg-posts small.cat{margin-top:16px;color:var(--brand-deep)}
.pg-posts h3{margin-top:8px;font-size:clamp(19px,1.5vw,22px);line-height:1.25}
.pg-posts p{margin-top:10px;font-size:15px;line-height:1.65;color:var(--ink-2)}
.pg-posts small:last-child{margin-top:12px}
.pg-body .btn,.pg-item .btn{color:var(--white);border-bottom:0}

/* portfolio: the hidden way into the archive (portfolio2.html) — a tiny, barely visible star under the wall */
.pf-archive{margin-top:40px;display:flex;justify-content:flex-end}
.pf-more-link{display:block;width:12px;height:12px;color:rgba(255,255,255,.07);transition:color .4s,transform .6s var(--ease)}
.pf-more-link svg{display:block;width:100%;height:100%;fill:currentColor}
.pf-more-link:hover,.pf-more-link:focus-visible{color:var(--brand);transform:rotate(90deg)}
/* archive page (portfolio2.html): title + back button, then a filter toolbar */
.pf2-head{display:flex;justify-content:space-between;align-items:flex-end;gap:24px 40px;flex-wrap:wrap}
.pf2-back{flex:none;color:var(--white);border-color:rgba(255,255,255,.35)}
.pf2-back .dot{color:var(--brand)}
.pf2-back:hover .dot{color:var(--ink);transform:translateX(-6px)}
.pf2-bar{margin-top:44px;padding-top:30px;border-top:1px solid rgba(255,255,255,.14)}
.pf2-bar .pf-filter{margin-top:0}

/* ---------- careers: job search ---------- */
.sr{position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap}
.job-search{display:flex;align-items:center;gap:16px;margin:40px 0 10px;padding:0 22px;background:var(--white);border:1.5px solid var(--ink);transition:border-color .3s,box-shadow .3s}
.job-search:focus-within{border-color:var(--brand);box-shadow:0 0 0 4px rgba(244,126,32,.15)}
.job-search label{color:var(--brand-deep);font-size:18px}
.job-search input{flex:1;min-width:0;padding:22px 0;border:0;background:none;font:inherit;font-size:clamp(16px,1.5vw,19px);color:var(--ink);outline:0}
.job-search input::-webkit-search-cancel-button{cursor:pointer}
.job-count{flex:none;font-family:var(--font-head);font-weight:700;font-size:12px;letter-spacing:.14em;text-transform:uppercase;color:var(--muted)}
.job-none{margin-top:24px;font-size:16px;color:var(--ink-2)}
.job-none a{color:var(--brand-deep);border-bottom:1px solid currentColor}
#jobGroups .pg-item[hidden],#jobGroups li[hidden]{display:none}
#jobGroups li.hit a{background:rgba(244,126,32,.14)}

/* ---------- job pages: apply block ---------- */
.job-apply{display:grid;grid-template-columns:1.4fr 1fr;gap:50px;align-items:center;background:var(--ink);color:#fff;border-radius:34px;padding:clamp(34px,5vw,70px)}
.job-apply .kicker{color:#9b958c}
.job-apply .kicker b .ea-star{width:14px;height:14px;fill:var(--brand);vertical-align:-2px}
.job-apply .pg-h2{color:#fff;margin-top:16px}
.job-apply p{margin-top:18px;color:#c9c4bc;font-size:16.5px;line-height:1.7}
.job-apply p a{color:var(--brand-2);border-bottom:1px solid currentColor}
.job-apply p b{color:#fff}
.ja-acts{display:flex;flex-direction:column;align-items:flex-start;gap:20px;justify-self:end}
.ja-btn{display:inline-flex;align-items:center;gap:18px;padding:24px 36px;background:var(--brand);color:#111;font-family:var(--font-head);font-weight:800;font-size:15px;letter-spacing:.1em;text-transform:uppercase;transition:background .3s,transform .4s var(--ease)}
.ja-btn:hover{background:#fff;transform:translateY(-3px)}
.ja-btn .dot{transition:transform .4s var(--ease)}
.ja-btn:hover .dot{transform:translate(4px,-4px)}
.ja-link{display:inline-flex;align-items:center;gap:10px;font-family:var(--font-head);font-weight:700;font-size:13px;letter-spacing:.1em;text-transform:uppercase;color:#c9c4bc;transition:color .3s}
.ja-link:hover{color:var(--brand-2)}
@media (max-width:860px){.job-apply{grid-template-columns:1fr;gap:30px}.ja-acts{justify-self:start}.ja-btn{padding:20px 28px}.job-count{display:none}}

/* ---------- portfolio: 3D ring with filters ---------- */
.pf-show{padding-top:120px;border-radius:56px 56px 0 0}
.pf-show .hs-track{margin-top:20px}
.pf-filter{margin-top:46px}
.on-dark .pf-filter button{border-color:rgba(255,255,255,.3);color:#fff}
.on-dark .pf-filter button:hover{background:rgba(255,255,255,.08)}
.on-dark .pf-filter button.on{background:var(--brand);border-color:var(--brand);color:#111}
.on-dark .pf-filter button.on sup{color:#111}
.pf-show + .cta{margin-top:0}

/* ---------- portfolio: parallax mosaic ---------- */
.pf-mosaic{padding-top:120px;padding-bottom:160px;border-radius:56px 56px 0 0;overflow:hidden}
.pf-grid{display:flex;gap:22px;align-items:flex-start;max-width:1500px;margin:70px auto 0;padding:0 32px;transition:opacity .38s var(--ease),transform .38s var(--ease)}
.pf-grid.swap{opacity:0;transform:translateY(24px) scale(.985)}
.pf-col{flex:1;min-width:0;display:flex;flex-direction:column;gap:22px;will-change:transform}
.pf-col:nth-child(even){padding-top:90px}
.pf-card{position:relative;display:block;color:#fff;border-radius:22px;overflow:hidden;background:#1f1f1f;isolation:isolate;clip-path:inset(100% 0 0 0 round 22px);transition:clip-path 1.1s cubic-bezier(.77,0,.18,1)}
.pf-card.in{clip-path:inset(0 0 0 0 round 22px)}
.pf-img{position:relative;aspect-ratio:1/1;overflow:hidden}
.pf-img img{width:100%;height:100%;object-fit:cover;transform:scale(1.25);transition:transform 1.6s var(--ease),filter .6s}
.pf-card.in .pf-img img{transform:scale(1)}
.pf-card::after{content:"";position:absolute;inset:0;z-index:1;background:linear-gradient(0deg,rgba(10,10,10,.92) 0%,rgba(10,10,10,.35) 38%,transparent 62%);opacity:0;transition:opacity .5s}
.pf-meta{position:absolute;left:0;right:0;bottom:0;z-index:2;padding:24px 24px 22px;transform:translateY(16px);opacity:0;transition:transform .6s var(--ease),opacity .5s}
.pf-meta .idx{display:block;font-family:var(--font-head);font-weight:300;font-size:14px;color:var(--brand-2)}
.pf-meta h3{margin-top:6px;font-size:clamp(17px,1.4vw,22px);font-weight:800;letter-spacing:-.025em;line-height:1.15}
.pf-meta small{display:block;margin-top:6px;font-family:var(--font-head);font-weight:700;font-size:10.5px;letter-spacing:.14em;text-transform:uppercase;color:#cfc9c0}
.pf-go{position:absolute;top:18px;right:18px;z-index:2;width:48px;height:48px;display:grid;place-items:center;background:var(--brand);color:#111;font-size:15px;transform:scale(.4) rotate(-90deg);opacity:0;transition:transform .55s var(--ease),opacity .4s}
.pf-card:hover::after,.pf-card:focus-visible::after{opacity:1}
.pf-card:hover .pf-meta,.pf-card:focus-visible .pf-meta{transform:none;opacity:1}
.pf-card:hover .pf-go,.pf-card:focus-visible .pf-go{transform:none;opacity:1}
.pf-card:hover .pf-img img{transform:scale(1.07)}
.pf-mosaic .pf-filter{margin-top:46px}
@media (hover:none){
  .pf-card::after{opacity:1}
  .pf-meta{transform:none;opacity:1;padding:16px 14px 14px}
  .pf-go{display:none}
}
@media (prefers-reduced-motion:reduce){.pf-card,.pf-card.in{clip-path:none}.pf-img img{transform:none}}

/* ---------- case studies: cinematic slider ---------- */
.cs-show{position:relative;background:#0d0d0d;color:#fff;overflow:hidden;isolation:isolate}
.cs-stage{position:relative;overflow:hidden;height:min(88vh,860px);min-height:520px;touch-action:pan-y;cursor:grab;--px:0px;--py:0px}
.cs-stage:active{cursor:grabbing}
.cs-slide{position:absolute;inset:0;visibility:hidden;z-index:1}
.cs-slide.is-prev{visibility:visible;z-index:1}
.cs-slide.is-on{visibility:visible;z-index:2;animation:csReveal 1.25s cubic-bezier(.77,0,.18,1) both}
.cs-slide.is-on.from-left{animation-name:csRevealL}
@keyframes csReveal{from{clip-path:inset(0 0 0 100%)}to{clip-path:inset(0 0 0 0)}}
@keyframes csRevealL{from{clip-path:inset(0 100% 0 0)}to{clip-path:inset(0 0 0 0)}}
.cs-bg{position:absolute;inset:-30px;overflow:hidden;transform:translate3d(var(--px),var(--py),0);transition:transform 1.2s var(--ease)}
.cs-bg img{width:100%;height:100%;object-fit:cover;transform:scale(1.18);user-select:none;-webkit-user-drag:none}
.cs-slide.is-on .cs-bg img{animation:csZoom 9s cubic-bezier(.2,.7,.2,1) both}
@keyframes csZoom{from{transform:scale(1.22)}to{transform:scale(1.02)}}
.cs-slide::after{content:"";position:absolute;inset:0;z-index:0;background:linear-gradient(90deg,rgba(8,8,8,.88) 0%,rgba(8,8,8,.55) 42%,rgba(8,8,8,.05) 75%),linear-gradient(0deg,rgba(8,8,8,.85),transparent 45%)}
.cs-copy{position:relative;z-index:2;height:100%;display:flex;flex-direction:column;justify-content:flex-end;padding-bottom:150px}
.cs-num{position:absolute;top:70px;right:32px;font-family:var(--font-head);font-weight:900;font-size:clamp(120px,18vw,280px);line-height:.8;letter-spacing:-.06em;color:transparent;-webkit-text-stroke:1.5px rgba(255,255,255,.22)}
.cs-client{display:flex;align-items:center;gap:14px;margin:0;font-family:var(--font-head);font-weight:700;font-size:13px;letter-spacing:.2em;text-transform:uppercase;color:var(--brand-2)}
.cs-client::before{content:"";width:44px;height:2px;background:var(--brand)}
.cs-title{margin-top:18px;max-width:900px;font-size:clamp(38px,5.6vw,92px);font-weight:900;letter-spacing:-.045em;line-height:.98}
.cs-w{display:inline-block;overflow:hidden;vertical-align:top;padding-bottom:.06em}
.cs-w > span{display:inline-block;transform:translateY(110%)}
.cs-slide.is-on .cs-w > span{animation:csWord 1s cubic-bezier(.2,.7,.2,1) both}
.cs-slide.is-on .cs-w:nth-child(1) > span{animation-delay:.45s}.cs-slide.is-on .cs-w:nth-child(2) > span{animation-delay:.5s}.cs-slide.is-on .cs-w:nth-child(3) > span{animation-delay:.55s}.cs-slide.is-on .cs-w:nth-child(4) > span{animation-delay:.6s}.cs-slide.is-on .cs-w:nth-child(5) > span{animation-delay:.65s}.cs-slide.is-on .cs-w:nth-child(6) > span{animation-delay:.7s}.cs-slide.is-on .cs-w:nth-child(n+7) > span{animation-delay:.75s}
@keyframes csWord{to{transform:none}}
.cs-client,.cs-go,.cs-num{opacity:0}
.cs-slide.is-on .cs-client,.cs-slide.is-on .cs-go,.cs-slide.is-on .cs-num{animation:csFade .9s .35s var(--ease) both}
.cs-slide.is-on .cs-go{animation-delay:.85s}
@keyframes csFade{from{opacity:0;transform:translateY(24px)}to{opacity:1;transform:none}}
.cs-go{align-self:flex-start;display:inline-flex;align-items:center;gap:14px;margin-top:34px;padding:18px 28px;background:var(--brand);color:#111;font-family:var(--font-head);font-weight:800;font-size:13px;letter-spacing:.1em;text-transform:uppercase;transition:background .3s,color .3s}
.cs-go:hover{background:#fff}
.cs-go .dot{transition:transform .4s var(--ease)}
.cs-go:hover .dot{transform:translateX(5px)}
.cs-ui{position:relative;bottom:auto;display:flex;align-items:center;gap:24px;margin-top:-112px;padding-bottom:48px;z-index:3}
.cs-count{display:flex;align-items:baseline;gap:8px;font-family:var(--font-head);font-weight:700;font-size:13px;letter-spacing:.14em;color:#9b958c}
.cs-count b{font-size:28px;font-weight:900;letter-spacing:-.03em;color:#fff}
.cs-progress{flex:1;height:2px;background:rgba(255,255,255,.15);position:relative;overflow:hidden}
.cs-progress i{position:absolute;inset:0;background:var(--brand);transform-origin:0 50%;transform:scaleX(0)}
.cs-arrows{display:flex;gap:10px}
.cs-thumbs{display:flex;gap:18px;padding:34px max(32px,calc((100vw - var(--max))/2 + 32px)) 70px;overflow-x:auto;scrollbar-width:none;background:#0d0d0d;border-top:1px solid rgba(255,255,255,.08);scroll-snap-type:x proximity;scroll-padding-inline:max(32px,calc((100vw - var(--max))/2 + 32px))}
.cs-thumbs::-webkit-scrollbar{display:none}
.cs-thumb{flex:none;display:flex;flex-direction:column;width:clamp(260px,22vw,340px);padding:0;border:0;background:none;color:#9b958c;text-align:left;cursor:pointer;scroll-snap-align:start}
.cs-thumb .ti{position:relative;display:block;width:100%;aspect-ratio:16/10;border-radius:18px;overflow:hidden;background:#222;outline:2px solid transparent;outline-offset:3px;transition:outline-color .3s}
.cs-thumb .ti img{width:100%;height:100%;object-fit:cover;filter:grayscale(.85) brightness(.7);transform:scale(1.04);transition:filter .5s,transform .8s var(--ease)}
.cs-thumb:hover .ti img{filter:none;transform:scale(1.08)}
.cs-thumb.is-on .ti{outline-color:var(--brand)}
.cs-thumb.is-on .ti img{filter:none;transform:none}
.cs-thumb .tbar{position:absolute;left:0;right:0;bottom:0;height:4px;background:var(--brand);transform-origin:0 50%;transform:scaleX(0)}
.cs-thumb.is-on .tbar{animation:csThumb 6.5s linear forwards}
@keyframes csThumb{to{transform:scaleX(1)}}
.cs-show:hover .cs-thumb.is-on .tbar{animation-play-state:paused}
.cs-thumb .tt{display:block;margin-top:16px}
.cs-thumb .tt b{display:block;font-family:var(--font-head);font-size:12px;letter-spacing:.16em;color:var(--brand);margin-bottom:6px}
.cs-thumb .tt strong{display:block;font-family:var(--font-head);font-weight:800;font-size:clamp(17px,1.4vw,21px);letter-spacing:-.02em;line-height:1.2;color:#fff}
.cs-thumb .tt em{display:block;margin-top:6px;font-style:normal;font-size:14px;line-height:1.45;color:#9b958c}
.cs-thumb:not(.is-on) .tt strong{color:#c9c4bc}
.cs-thumb:hover .tt strong{color:#fff}
.cs-thumb{text-decoration:none}
.cs-thumb .tgo{position:absolute;left:14px;bottom:16px;display:inline-flex;align-items:center;gap:10px;padding:10px 14px;background:var(--brand);color:#111;font-family:var(--font-head);font-weight:700;font-size:11px;letter-spacing:.14em;text-transform:uppercase;opacity:0;transform:translateY(8px);transition:opacity .3s,transform .4s var(--ease)}
.cs-thumb .tgo{pointer-events:none}
.cs-thumb.is-on .tgo{opacity:1;transform:none;pointer-events:auto;cursor:pointer}
.cs-thumb.is-on .tgo:hover{background:#fff}
.cs-show.is-held .cs-thumb .tbar{display:none}
@media (max-width:600px){.cs-thumb .tgo{padding:8px 11px;font-size:10px}}
@media (prefers-reduced-motion:reduce){
  .cs-slide.is-on,.cs-slide.is-on .cs-bg img,.cs-slide.is-on .cs-w > span,.cs-slide.is-on .cs-client,.cs-slide.is-on .cs-go,.cs-slide.is-on .cs-num{animation:none}
  .cs-w > span{transform:none}.cs-client,.cs-go,.cs-num{opacity:1}
}

/* ---------- contact ---------- */
.ct-grid{display:grid;grid-template-columns:1.25fr 1fr;gap:60px;align-items:start}
.ct-form{background:var(--white);border:1px solid var(--line);border-radius:30px;padding:clamp(28px,4vw,54px)}
.ct-form h2{font-size:clamp(28px,3vw,44px);font-weight:900;letter-spacing:-.04em}
.ct-form > p{margin-top:12px;color:var(--ink-2)}
.ct-fields{display:grid;grid-template-columns:1fr 1fr;gap:16px;margin-top:30px}
.ct-fields .full{grid-column:1/-1}
.ct-fields label{display:block}
.ct-fields label span{display:block;margin-bottom:8px;font-family:var(--font-head);font-weight:700;font-size:11px;letter-spacing:.14em;text-transform:uppercase;color:var(--muted)}
.ct-fields input,.ct-fields select,.ct-fields textarea{width:100%;padding:16px 18px;border:1.5px solid var(--line);border-radius:0;background:var(--paper);font:inherit;font-size:16px;color:var(--ink);transition:border-color .3s,background .3s;-webkit-appearance:none;appearance:none}
.ct-fields select{background-image:linear-gradient(45deg,transparent 50%,var(--ink) 50%),linear-gradient(135deg,var(--ink) 50%,transparent 50%);background-position:calc(100% - 22px) 50%,calc(100% - 16px) 50%;background-size:6px 6px;background-repeat:no-repeat;padding-right:44px}
.ct-fields input:focus,.ct-fields select:focus,.ct-fields textarea:focus{outline:0;border-color:var(--brand);background:var(--white)}
.ct-fields textarea{min-height:150px;resize:vertical}
.ct-form .btn{margin-top:24px}
.ct-form :disabled{opacity:.6}
/* who are you: client / vendor / candidate */
.ct-type{border:0;margin:0 0 34px;padding:0;min-width:0}
.ct-opts{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:12px}
.ct-type legend{padding:0;margin-bottom:14px;font-family:var(--font-head);font-weight:700;font-size:12px;letter-spacing:.16em;text-transform:uppercase;color:var(--muted)}
.ct-opt{position:relative;display:flex;flex-direction:column;gap:12px;padding:20px 18px;border:1.5px solid var(--line);background:var(--paper);cursor:pointer;transition:border-color .3s,background .3s,transform .4s var(--ease)}
.ct-opt:hover{border-color:var(--ink);transform:translateY(-2px)}
.ct-opt input{position:absolute;opacity:0;pointer-events:none}
.ct-opt .o-ico{width:42px;height:42px;display:grid;place-items:center;background:var(--white);color:var(--brand-deep);font-size:17px;transition:background .3s,color .3s}
.ct-opt .o-tx b{display:block;font-family:var(--font-head);font-weight:800;font-size:16px;letter-spacing:-.015em}
.ct-opt .o-tx small{display:block;margin-top:5px;font-size:13px;line-height:1.5;color:var(--muted)}
.ct-opt.on{border-color:var(--brand);background:#fff7ef}
.ct-opt.on .o-ico{background:var(--brand);color:#111}
.ct-opt.on::after{content:"";position:absolute;top:14px;right:14px;width:14px;height:14px;background:var(--brand);-webkit-mask:var(--star) center/contain no-repeat;mask:var(--star) center/contain no-repeat}
.ct-opt:has(input:focus-visible){outline:2px solid var(--brand);outline-offset:2px}
.ct-pane.is-on{animation:ctIn .5s var(--ease) both}
@keyframes ctIn{from{opacity:0;transform:translateY(12px)}to{opacity:1;transform:none}}
.ct-note{margin-top:14px;font-size:13.5px;color:var(--muted)}
.ct-note i{color:var(--brand-deep);margin-right:4px}
.hp{position:absolute;left:-9999px;width:1px;height:1px;overflow:hidden}
.ct-file{display:block}
.ct-file-lab{display:block;margin-bottom:8px;font-family:var(--font-head);font-weight:700;font-size:11px;letter-spacing:.14em;text-transform:uppercase;color:var(--muted)}
.ct-drop{display:flex;align-items:center;gap:14px;padding:20px 22px;border:1.5px dashed rgba(18,18,18,.3);background:var(--paper);cursor:pointer;transition:border-color .3s,background .3s}
.ct-drop:hover,.ct-file input:focus-visible + .ct-drop{border-color:var(--brand);background:#fff7ef}
.ct-drop i{font-size:24px;color:var(--brand-deep)}
.ct-drop b{font-family:var(--font-head);font-weight:800;font-size:15px;word-break:break-all}
.ct-drop small{margin-left:auto;font-size:12.5px;color:var(--muted);text-align:right}
.ct-file.has .ct-drop{border-style:solid;border-color:var(--brand);background:#fff7ef}
.ct-file input[type=file]{position:absolute;width:1px;height:1px;opacity:0}
.ct-done.err{background:#fff1f0;border-color:#d64545}
.ct-done.err i{color:#d64545}
@media (max-width:760px){.ct-drop{flex-wrap:wrap}.ct-drop small{margin-left:0;width:100%;text-align:left}}
.ct-done{display:flex;gap:14px;align-items:flex-start;margin-top:20px;padding:18px 20px;background:#fff7ef;border:1.5px solid var(--brand)}
.ct-done i{color:var(--brand-deep);font-size:22px;margin-top:2px}
.ct-done b{font-family:var(--font-head)}
.ct-done p{margin-top:4px;font-size:14px;color:var(--ink-2)}
.ct-done a{color:var(--brand-deep);border-bottom:1px solid currentColor}
@media (max-width:760px){.ct-opts{grid-template-columns:1fr}.ct-opt{flex-direction:row;align-items:center;padding:16px}}

/* ---------- contact page: form in the hero, quick contact, steps, offices (body.cx) ---------- */
.cx-hero{padding-bottom:110px}
.cx-bigstar{position:absolute;right:-12vw;top:40px;width:min(62vw,820px);aspect-ratio:1;color:var(--brand);opacity:.07;z-index:-1;pointer-events:none}
.cx-bigstar svg{width:100%;height:100%;fill:currentColor;animation:spin 60s linear infinite}
.cx-spin svg{animation:spin 9s linear infinite}
.cx-grid{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,560px);grid-template-areas:"pitch form" "alt form";column-gap:72px;row-gap:44px;align-items:start;margin-top:26px}
.cx-pitch{grid-area:pitch}
.cx-alt{grid-area:alt}
.cx-title{font-size:clamp(44px,5.4vw,92px);line-height:.98;margin-top:14px}
.cx-lead{margin-top:26px;max-width:540px;font-size:18px;line-height:1.7;color:var(--ink-2)}
.cx .cx-card{grid-area:form;scroll-margin-top:96px;border:1.5px solid var(--ink);border-radius:0;padding:32px 34px 30px;box-shadow:14px 14px 0 var(--brand)}
.cx .cx-tabs{margin:0 0 26px}
.cx .cx-tabs .ct-opts{grid-template-columns:repeat(3,minmax(0,1fr));gap:0;border:1.5px solid var(--ink)}
.cx .cx-tabs .ct-opt{flex-direction:column;align-items:center;gap:8px;padding:14px 8px;border:0;border-left:1.5px solid var(--ink);background:transparent;text-align:center;transform:none}
.cx .cx-tabs .ct-opt:first-child{border-left:0}
.cx .cx-tabs .ct-opt:hover{background:var(--paper)}
.cx .cx-tabs .o-ico{width:auto;height:auto;background:none;font-size:16px;color:var(--muted)}
.cx .cx-tabs .o-tx b{font-size:13px;letter-spacing:0;line-height:1.25}
.cx .cx-tabs .ct-opt.on{background:var(--ink);color:var(--white)}
.cx .cx-tabs .ct-opt.on .o-ico{background:none;color:var(--brand)}
.cx .cx-tabs .ct-opt.on::after{display:none}
/* step 1: choose who you are (big cards) -> then compact tabs above the right form */
.cx .cx-tabs legend .cx-asked,.cx .picked .cx-tabs legend .cx-ask{display:none}
.cx .picked .cx-tabs legend .cx-asked{display:inline}
.cx #ctBox:not(.picked) .cx-tabs{margin:0}
.cx #ctBox:not(.picked) .cx-tabs legend{margin-bottom:14px}
/* step 0 (2026-10-17): name, phone and email first, typed once; the matching fields inside each form are filled by essence-pages.js and hidden */
.cx .ct-who{margin-bottom:28px}
.cx .ct-who-h{font-family:var(--font-head);font-size:clamp(24px,2.2vw,32px);font-weight:900;letter-spacing:-.035em;line-height:1.1;color:var(--ink)}
.cx .ct-who-h .serif{font-weight:300}
.cx .ct-who .ct-fields{margin-top:18px}
.cx .ct-pane .ct-dup{display:none}
.cx #ctBox:not(.picked) .cx-tabs .ct-opts{grid-template-columns:minmax(0,1fr);gap:10px;border:0}
.cx #ctBox:not(.picked) .cx-tabs .ct-opt{flex-direction:row;align-items:center;gap:16px;padding:18px 20px;border:1.5px solid var(--ink);text-align:left;transition:background .3s,color .3s,transform .4s var(--ease)}
.cx #ctBox:not(.picked) .cx-tabs .ct-opt:hover{background:var(--ink);color:var(--white);transform:translateX(4px)}
.cx #ctBox:not(.picked) .cx-tabs .o-ico{flex:none;width:46px;height:46px;background:var(--paper-2);color:var(--brand-deep);font-size:18px}
.cx #ctBox:not(.picked) .cx-tabs .ct-opt:first-child .o-ico{background:var(--brand);color:#111}
.cx #ctBox:not(.picked) .cx-tabs .o-tx{flex:1;min-width:0}
.cx #ctBox:not(.picked) .cx-tabs .o-tx b{font-size:17px;letter-spacing:-.015em}
.cx #ctBox:not(.picked) .cx-tabs .o-tx small{display:block;margin-top:3px;font-size:13px;color:var(--muted)}
.cx #ctBox:not(.picked) .cx-tabs .ct-opt:hover small{color:#bdb7ae}
.cx .cx-tabs .o-go{color:var(--brand);transition:transform .4s var(--ease)}
.cx .cx-tabs .ct-opt:hover .o-go{transform:translateX(4px)}
.cx .picked .cx-tabs .o-tx small,.cx .picked .cx-tabs .o-go{display:none}
.cx-guard{margin-top:20px;padding:18px 20px;background:#fff7ef;border:1.5px solid var(--brand);animation:ctIn .4s var(--ease) both}
.cx-guard p{font-size:14.5px;line-height:1.6;color:var(--ink-2)}
.cx-guard b{color:var(--ink)}
.cx-guard-acts{display:flex;flex-wrap:wrap;align-items:center;gap:8px 20px;margin-top:14px}
.cx .cx-guard .btn{margin-top:0;padding:14px 20px;font-size:12px}
.cx-guard-send{padding:0;border:0;background:none;font:inherit;font-size:14px;color:var(--muted);border-bottom:1px solid currentColor;cursor:pointer}
.cx-guard-send:hover{color:var(--ink)}
/* job applications: sent from the candidate's own email */
.cx-dialog{box-sizing:border-box;width:min(520px,calc(100vw - 40px));max-height:calc(100vh - 40px);margin:auto;padding:34px 32px 26px;overflow-x:hidden;border:1.5px solid var(--ink);border-radius:0;background:var(--white);color:var(--ink);box-shadow:12px 12px 0 var(--brand);overflow-y:auto}
.cx-dialog[open]{animation:ctIn .35s var(--ease) both}
.cx-dialog::backdrop{background:rgba(18,18,18,.6)}
.cx-dialog-x{position:absolute;top:12px;right:12px;width:40px;height:40px;display:grid;place-items:center;padding:0;border:0;background:none;font-size:18px;color:var(--ink);cursor:pointer}
.cx-dialog-x:hover{color:var(--brand-deep)}
.cx-dialog-k{display:flex;align-items:center;gap:8px;font-family:var(--font-head);font-weight:700;font-size:11.5px;letter-spacing:.12em;text-transform:uppercase;color:var(--brand-deep)}
.cx-dialog h3{margin-top:12px;font-family:var(--font-head);font-weight:900;font-size:clamp(26px,3vw,34px);letter-spacing:-.035em;line-height:1.05}
.cx-dialog h3 .serif{font-weight:300}
.cx-dialog-lead{margin:10px 0 20px;font-size:15px;line-height:1.6;color:var(--ink-2)}
.cx-dialog-alt{margin-top:16px;font-size:13px;line-height:1.6;color:var(--muted)}
.cx-dialog-alt b{color:var(--ink)}
.cx-jm-acts{display:grid;gap:8px}
.cx-jm{display:flex;align-items:center;gap:14px;padding:14px 16px;border:1.5px solid var(--ink);background:var(--white);transition:background .3s,color .3s,transform .4s var(--ease)}
.cx-jm span{flex:1;min-width:0}
.cx-jm-go{color:var(--brand);transition:transform .4s var(--ease)}
.cx-jm:hover .cx-jm-go{transform:translateX(4px)}
.cx-jm > i:first-child{flex:none;width:42px;height:42px;display:grid;place-items:center;background:var(--paper-2);color:var(--brand-deep);font-size:17px;transition:background .3s,color .3s}
.cx-jm:first-child > i:first-child{background:var(--brand);color:#111}
.cx-jm b{display:block;font-family:var(--font-head);font-weight:800;font-size:15px}
.cx-jm small{display:block;margin-top:2px;font-size:12px;color:var(--muted)}
.cx-jm:hover{background:var(--ink);color:var(--white);transform:translateY(-2px)}
.cx-jm:hover > i:first-child{background:var(--brand);color:#111}
.cx-jm:hover small{color:#bdb7ae}
.cx-jm-remind{display:flex;gap:12px;align-items:flex-start;margin-top:16px;padding:14px 16px;background:#fff7ef;border:1.5px solid var(--brand);font-size:14.5px;line-height:1.55;color:var(--ink-2)}
.cx-jm-remind i{margin-top:3px;color:var(--brand-deep)}
.cx-jm-remind b{color:var(--ink)}
.cx-copy{margin-left:6px;padding:0;border:0;background:none;font:inherit;font-size:13px;color:var(--brand-deep);border-bottom:1px solid currentColor;cursor:pointer}
.cx .ct-pane h2{font-size:clamp(26px,2.4vw,36px)}
.cx .ct-pane > p{margin-top:8px;font-size:15px;line-height:1.6;color:var(--ink-2)}
.cx .ct-fields{gap:14px;margin-top:22px}
.cx .ct-fields input,.cx .ct-fields select,.cx .ct-fields textarea{padding:14px 16px}
.cx .ct-fields textarea{min-height:110px}
.cx .ct-form .btn{margin-top:20px}
.cx-submit{width:100%;justify-content:center;padding:21px 30px;font-size:14px}
.cx .ct-note a{color:var(--brand-deep);border-bottom:1px solid currentColor}
.cx-alt-h{margin:0 0 14px;font-family:var(--font-head);font-weight:700;font-size:12px;letter-spacing:.16em;text-transform:uppercase;color:var(--muted)}
.cx-quick{display:grid;grid-template-columns:1fr 1fr;gap:10px}
.cx-q{display:flex;align-items:center;gap:14px;padding:16px 18px;border:1.5px solid var(--ink);background:var(--white);transition:background .3s,color .3s,transform .4s var(--ease)}
.cx-q i{flex:none;width:42px;height:42px;display:grid;place-items:center;background:var(--paper-2);color:var(--brand-deep);font-size:18px;transition:background .3s,color .3s}
.cx-q span{min-width:0}
.cx-q b{display:block;font-family:var(--font-head);font-weight:800;font-size:15px;letter-spacing:-.01em}
.cx-q small{display:block;margin-top:2px;font-size:12.5px;color:var(--muted)}
.cx-q:hover{background:var(--ink);color:var(--white);transform:translateY(-2px)}
.cx-q:hover i{background:var(--brand);color:#111}
.cx-q:hover small{color:#bdb7ae}
.cx-q.wa i,.cx-q.wa:hover i{background:#25d366;color:#fff}
.cx-trust{display:flex;align-items:center;gap:18px;margin-top:22px}
.cx-badge img{display:block;width:84px;height:auto}
.cx-trust p{font-size:14px;line-height:1.5;color:var(--muted)}
.cx-trust b{display:block;font-family:var(--font-head);font-weight:800;font-size:15px;color:var(--ink)}
.cx-steps{list-style:none;margin:10px 0 0;padding:0;display:grid;grid-template-columns:repeat(3,minmax(0,1fr));border-top:1.5px solid var(--ink)}
.cx-steps li{position:relative;padding:34px 34px 10px 0}
.cx-steps li + li{padding-left:34px;border-left:1px solid var(--line)}
.cx-steps li + li::before{content:"";position:absolute;left:-9px;top:-9px;width:17px;height:17px;background:var(--brand);-webkit-mask:var(--star) center/contain no-repeat;mask:var(--star) center/contain no-repeat}
.cx-n{display:block;font-family:var(--font-head);font-weight:200;font-size:64px;line-height:1;letter-spacing:-.04em;color:var(--brand)}
.cx-steps h3{margin-top:18px;font-family:var(--font-head);font-weight:800;font-size:22px;letter-spacing:-.02em}
.cx-steps p{margin-top:10px;font-size:15.5px;line-height:1.7;color:var(--ink-2)}
.cx-clients{padding:120px 0 110px}
.cx-clients .wrap{margin-bottom:40px}
.cx-office-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:18px 40px}
.cx-office{border-top:1.5px solid var(--ink);padding-top:22px}
.cx-office h3{font-family:var(--font-head);font-weight:800;font-size:20px;letter-spacing:-.02em}
.cx-office h3 i{margin-right:6px;color:var(--brand)}
.cx-office p{margin-top:12px;font-size:15.5px;line-height:1.7;color:var(--ink-2)}
.cx-lines a{display:block;font-family:var(--font-head);font-weight:700;color:var(--ink)}
.cx-lines a:hover{color:var(--brand-deep)}
.cx-lines small{margin-left:6px;font-family:var(--font-body);font-weight:400;font-size:12.5px;color:var(--muted)}
.cx .ct-map{margin-top:50px;border-radius:0}
.cx-bar{display:none}
@media (max-width:1100px){
  .cx-grid{grid-template-columns:minmax(0,1fr);grid-template-areas:"pitch" "form" "alt";row-gap:40px}
  .cx .cx-card{max-width:680px}
  .cx-alt{max-width:680px}
  .cx-steps{grid-template-columns:minmax(0,1fr)}
  .cx-steps li,.cx-steps li + li{padding:30px 0 26px;border-left:0}
  .cx-steps li + li{border-top:1px solid var(--line)}
  .cx-steps li + li::before{left:0}
  .cx-office-grid{grid-template-columns:1fr 1fr}
}
@media (max-width:760px){
  .cx-hero{padding-bottom:70px}
  .cx-bigstar{width:120vw;right:-60vw;top:110px}
  .cx-title{font-size:clamp(38px,11vw,56px)}
  .cx-lead{margin-top:18px;font-size:16px}
  .cx .cx-card{margin-right:7px;padding:22px 18px;box-shadow:7px 7px 0 var(--brand)}
  .cx .cx-tabs .ct-opt{padding:12px 4px}
  .cx .cx-tabs .o-tx b{font-size:11.5px}
  .cx-q{flex-direction:column;align-items:flex-start;gap:10px;padding:14px}
  .cx-q small{font-size:11.5px}
  .cx-dialog{padding:28px 20px 20px;box-shadow:7px 7px 0 var(--brand)}
  .cx-jm{padding:12px 14px}
  .cx-n{font-size:48px}
  .cx-clients{padding:80px 0 70px}
  .cx-office-grid{grid-template-columns:minmax(0,1fr)}
  .cx-bar{position:fixed;left:0;right:0;bottom:0;z-index:90;display:grid;grid-template-columns:1fr 1fr 1.5fr;background:var(--ink);border-top:2px solid var(--brand);padding-bottom:env(safe-area-inset-bottom);transition:transform .4s var(--ease)}
  .cx-bar a{display:flex;align-items:center;justify-content:center;gap:8px;padding:16px 6px;font-family:var(--font-head);font-weight:700;font-size:13px;color:var(--white)}
  .cx-bar a + a{border-left:1px solid rgba(255,255,255,.15)}
  .cx-bar a i{color:var(--brand)}
  .cx-bar .go,.cx-bar .go i{background:var(--brand);color:#111}
  .cx-bar.off{transform:translateY(110%)}
  body.cx footer{padding-bottom:60px}
  .cx .to-top{display:none}
  .cx [id^="gb-widget"]{display:none!important} /* GetButton WhatsApp bubble: the bar has WhatsApp instead */
}
@media (prefers-reduced-motion:reduce){.cx-bigstar svg,.cx-spin svg{animation:none}}
/* thank-you page */
.ty-steps{margin:28px 0 0;padding:0;list-style:none;counter-reset:ty;display:grid;gap:14px;max-width:760px}
.ty-steps li{counter-increment:ty;display:grid;grid-template-columns:44px 1fr;gap:14px;align-items:baseline;font-size:17px;line-height:1.6;color:var(--ink-2)}
.ty-steps li::before{content:counter(ty,decimal-leading-zero);font-family:var(--font-head);font-weight:200;font-size:30px;color:var(--brand)}
.ty-steps b{color:var(--ink)}
.ty-fallback{margin-top:26px;font-size:15px;color:var(--muted)}
.ty-fallback a{color:var(--brand-deep);border-bottom:1px solid currentColor}
.ct-side{display:grid;gap:18px}
.ct-card{border-top:1.5px solid var(--ink);padding:22px 0 6px}
.ct-card h3{font-family:var(--font-head);font-weight:700;font-size:12px;letter-spacing:.16em;text-transform:uppercase;color:var(--brand-deep)}
.ct-card p,.ct-card a{display:block;margin-top:8px;font-family:var(--font-head);font-weight:700;font-size:clamp(17px,1.5vw,21px);letter-spacing:-.015em;line-height:1.4}
.ct-card a:hover{color:var(--brand-deep)}
.ct-map{margin-top:70px;border-radius:30px;overflow:hidden;height:440px;background:var(--paper-2);filter:grayscale(.9) contrast(1.05)}
.ct-map iframe{width:100%;height:100%;border:0}
.ct-social{display:flex;flex-wrap:wrap;gap:10px;margin-top:14px}
.ct-social a{display:grid;place-items:center;width:48px;height:48px;border:1.5px solid var(--ink);font-size:17px;transition:background .3s,color .3s}
.ct-social a:hover{background:var(--ink);color:#fff}

/* ---------- blog article ---------- */
.pg-article-grid{display:grid;grid-template-columns:260px minmax(0,1fr);gap:80px;align-items:start}
.pg-toc{position:sticky;top:110px;border-top:1.5px solid var(--ink);padding-top:18px}
.pg-toc p{font-family:var(--font-head);font-weight:700;font-size:11px;letter-spacing:.16em;text-transform:uppercase;color:var(--brand-deep)}
.pg-toc ol{list-style:none;margin:14px 0 0;padding:0;counter-reset:toc;display:grid;gap:2px}
.pg-toc li{counter-increment:toc}
.pg-toc a{display:grid;grid-template-columns:26px 1fr;padding:7px 0;font-size:14px;line-height:1.4;color:var(--ink-2);transition:color .25s}
.pg-toc a::before{content:counter(toc,decimal-leading-zero);font-family:var(--font-head);font-weight:700;font-size:11px;color:var(--muted);padding-top:2px}
.pg-toc a:hover,.pg-toc a.on{color:var(--brand-deep)}
.pg-article{max-width:780px}
.pg-article > *:first-child{margin-top:0}
.pg-article h2{font-size:clamp(26px,2.6vw,38px);font-weight:900;letter-spacing:-.035em;line-height:1.1;margin:64px 0 20px;scroll-margin-top:100px}
.pg-article h3{font-size:clamp(19px,1.6vw,23px);font-weight:800;letter-spacing:-.02em;line-height:1.25;margin:36px 0 12px}
.pg-article p{font-size:17.5px;line-height:1.85;color:var(--ink-2);margin:0 0 18px}
.pg-article .pg-list{margin:6px 0 24px}
.pg-article .pg-list li{font-size:17px}
.pg-article a:not(.btn){color:var(--brand-deep);border-bottom:1px solid currentColor}
.pg-article .pg-single,.pg-article .pg-gallery,.pg-article .pg-videos{margin:30px 0}
/* keep reading: small links to other posts (8 in the page, 4 shown) */
.pg-more{border-top:1px solid var(--line);margin-top:40px;padding-top:90px}
.pg-more-head{display:flex;justify-content:space-between;align-items:flex-end;gap:30px;margin-bottom:40px}
.pg-more-list{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:22px}
.pg-more-list li:nth-child(n+5){display:none}
.pg-more-list a{display:flex;flex-direction:column;gap:14px;height:100%}
.pg-more-list .th{display:block;aspect-ratio:16/10;border-radius:16px;overflow:hidden;background:var(--paper-2)}
.pg-more-list .th img{width:100%;height:100%;object-fit:cover;transition:transform .9s var(--ease)}
.pg-more-list a:hover .th img{transform:scale(1.06)}
.pg-more-list .tx small{display:block;font-family:var(--font-head);font-weight:700;font-size:10.5px;letter-spacing:.14em;text-transform:uppercase;color:var(--brand-deep)}
.pg-more-list .tx b{display:block;margin-top:6px;font-family:var(--font-head);font-weight:800;font-size:16px;line-height:1.3;letter-spacing:-.015em;transition:color .3s}
.pg-more-list a:hover .tx b{color:var(--brand-deep)}
.pg-more-list .tx em{display:block;margin-top:8px;font-style:normal;font-size:12.5px;color:var(--muted)}
@media (max-width:1100px){.pg-more-list{grid-template-columns:repeat(2,minmax(0,1fr))}}
@media (max-width:760px){
  .pg-more{padding-top:60px}
  .pg-more-head{flex-direction:column;align-items:flex-start;gap:18px}
  .pg-more-list{grid-template-columns:1fr;gap:14px}
  .pg-more-list a{flex-direction:row;align-items:center;gap:14px}
  .pg-more-list .th{flex:none;width:110px;border-radius:12px}
  .pg-more-list .tx b{font-size:15px}
}
.pg-table{overflow-x:auto;margin:24px 0}
.pg-table table{width:100%;border-collapse:collapse;font-size:15px}
.pg-table th,.pg-table td{padding:12px 14px;border-bottom:1px solid var(--line);text-align:left;vertical-align:top}
.pg-table th{font-family:var(--font-head);font-weight:700;font-size:12px;letter-spacing:.1em;text-transform:uppercase;background:var(--paper-2)}

/* ---------- project pages (body.pg-work): balanced layouts ---------- */
/* heading blocks (kicker + long statement) sit centred above their film / gallery instead of pinned left */
.pg-work .pg-head{max-width:980px;margin:0 auto 48px;text-align:center}
.pg-work .pg-head .kicker{justify-content:center}
.pg-work .pg-h2.long{font-weight:600;line-height:1.45;letter-spacing:-.015em}
.pg-work .pg-h2.long::before{content:"";display:block;width:18px;height:18px;margin:0 auto 18px;background:var(--brand);-webkit-mask:var(--star) center/contain no-repeat;mask:var(--star) center/contain no-repeat}
/* hero without an intro paragraph: Client / Industry / Services / Date as one full-width row */
.pg-work .pg-intro:not(:has(> .lead)){grid-template-columns:minmax(0,1fr)}
.pg-work .pg-intro:not(:has(> .lead)) .pg-facts{grid-template-columns:repeat(auto-fit,minmax(170px,1fr))}
.pg-work .pg-intro:not(:has(> .lead)) .pg-facts div{padding:20px 24px;border-left:1px solid var(--line)}
.pg-work .pg-intro:not(:has(> .lead)) .pg-facts div:first-child{padding-left:0;border-left:0}
/* feature film placed right after the story statement */
.pg-work .pg-sec .reel-wrap .pg-feature{margin-top:0}
/* "see the full landing page" card with a real button */
.pg-cta-card{max-width:860px;margin:0 auto;padding:56px 40px 52px;text-align:center;background:var(--white);border:1.5px solid var(--ink);box-shadow:12px 12px 0 var(--brand)}
.pg-cta-card .kicker{justify-content:center}
.pg-cta-card .pg-h2{margin-left:auto;margin-right:auto}
.pg-cta-card .btn{margin-top:30px}
/* videos with a caption under each (e.g. "Kitchen Copy" / "Dressings") */
.pg-vfig{margin:0;display:flex;flex-direction:column;gap:16px}
.pg-vfig .pg-video{width:100%}
.pg-vfig figcaption{display:flex;align-items:center;justify-content:center;gap:10px;font-family:var(--font-head);font-weight:700;font-size:13px;letter-spacing:.14em;text-transform:uppercase}
.pg-vfig figcaption::before{content:"";width:12px;height:12px;background:var(--brand);-webkit-mask:var(--star) center/contain no-repeat;mask:var(--star) center/contain no-repeat}
/* every horizontal film runs full width, like the WTC feature film (vertical reels keep their grid) */
.pg-work main{overflow-x:hidden;overflow-x:clip}
.pg-work .pg-videos:not(.tall){display:flex;flex-direction:column;gap:44px;width:100vw;margin-left:calc(50% - 50vw)}
.pg-work .pg-videos:not(.tall) .pg-video{width:100%;border-radius:0;aspect-ratio:auto;height:80vh;max-height:820px;min-height:340px;clip-path:inset(0 32px round 32px)}
.pg-work .pg-videos:not(.tall) .pg-video::after{content:"";position:absolute;inset:0;background:linear-gradient(0deg,rgba(0,0,0,.35),transparent 50%);pointer-events:none}
.pg-work .pg-videos:not(.tall) .pg-play{width:120px;height:120px;margin:-60px 0 0 -60px;font-size:30px}
/* galleries balanced into columns by script (shortest column first), so no column ends early */
.pg-gallery.is-masonry{display:flex;align-items:flex-start;gap:18px;columns:auto}
.pg-gal-col{flex:1 1 0;min-width:0;display:flex;flex-direction:column;gap:18px}
.pg-gallery.is-masonry a{margin-bottom:0}
.pg-gallery a.pg-gal-fill{box-sizing:border-box;position:relative;display:flex;flex-direction:column;justify-content:flex-end;gap:6px;min-height:120px;padding:26px;background:var(--ink);color:var(--white);overflow:hidden;transition:background .4s}
.pg-gal-fill .st{position:absolute;top:24px;right:24px;width:34px;height:34px;color:var(--brand)}
.pg-gal-fill .st svg{width:100%;height:100%;fill:currentColor;animation:spin 14s linear infinite}
.pg-gal-fill small{font-family:var(--font-head);font-weight:700;font-size:11px;letter-spacing:.16em;text-transform:uppercase;color:#9b958c}
.pg-gal-fill b{font-family:var(--font-head);font-weight:900;font-size:clamp(22px,2vw,30px);letter-spacing:-.03em;line-height:1.1}
.pg-gal-fill .go{position:absolute;right:24px;bottom:26px;color:var(--brand);transition:transform .4s var(--ease)}
.pg-gallery a.pg-gal-fill:hover{background:var(--brand-deep)}
.pg-gal-fill:hover .go{transform:translateX(6px);color:#fff}
.pg-gal-fill:hover small{color:#fff}
/* rows of vertical videos: centred, whatever the count */
.pg-work .pg-videos.tall{grid-template-columns:repeat(auto-fit,minmax(200px,300px));justify-content:center}

/* ---------- FAQ page: group title on the left (sticky), questions on the right ---------- */
.faq-grid{display:grid;grid-template-columns:minmax(0,340px) minmax(0,1fr);gap:70px;align-items:start}
.faq-side{position:sticky;top:110px}
.faq-side .pg-h2{font-size:clamp(28px,2.8vw,44px)}
.faq-sec + .faq-sec{padding-top:0}
.faq-sec + .faq-sec .faq-grid{border-top:1px solid var(--line);padding-top:64px}
.faq-sec .pg-faq{margin-top:0}
.faq-cta-p{max-width:560px;margin:16px auto 0;color:var(--ink-2);font-size:16px;line-height:1.7}
.faq-cta-acts{justify-content:center;margin-top:28px}
.faq-cta-acts .btn{margin-top:0}
@media (max-width:1100px){.faq-grid{grid-template-columns:minmax(0,1fr);gap:24px}.faq-side{position:static}}

/* ---------- prices: pricing cards ---------- */
.pr-head{margin-bottom:40px}
.pr-card{position:relative;display:flex;flex-direction:column;background:var(--white);border:1.5px solid var(--ink);padding:32px 30px 28px;transition:transform .5s var(--ease),box-shadow .5s var(--ease)}
.pr-card:hover{transform:translate(-4px,-4px);box-shadow:8px 8px 0 var(--brand)}
.pr-k{font-family:var(--font-head);font-weight:700;font-size:11px;letter-spacing:.16em;text-transform:uppercase;color:var(--brand-deep)}
.pr-card h3{margin-top:10px;font-family:var(--font-head);font-weight:800;font-size:clamp(22px,1.8vw,28px);letter-spacing:-.025em;line-height:1.15}
.pr-from{display:flex;flex-wrap:wrap;align-items:baseline;gap:4px 8px;margin:22px 0 0;padding-top:18px;border-top:1px solid var(--line)}
.pr-from small{flex-basis:100%;font-family:var(--font-head);font-weight:700;font-size:11px;letter-spacing:.14em;text-transform:uppercase;color:var(--muted)}
.pr-from b{font-family:var(--font-head);font-weight:900;font-size:clamp(40px,3.4vw,54px);letter-spacing:-.04em;line-height:1}
.pr-from span{font-size:15px;color:var(--muted)}
.pr-from em{flex-basis:100%;margin-top:6px;font-style:normal;font-family:var(--font-head);font-weight:700;font-size:14px;color:var(--ink)}
.pr-feature .pr-from em{color:var(--white)}
.pr-desc{margin-top:14px;font-size:15px;line-height:1.6;color:var(--ink-2)}
.pr-list{list-style:none;margin:20px 0 0;padding:0;display:grid;gap:10px}
.pr-list li{position:relative;padding-left:24px;font-size:14.5px;line-height:1.55;color:var(--ink-2)}
.pr-list li::before{content:"";position:absolute;left:0;top:.42em;width:11px;height:11px;background:var(--brand);-webkit-mask:var(--star) center/contain no-repeat;mask:var(--star) center/contain no-repeat}
.pr-list strong{color:var(--ink)}
.pr-proof{margin-top:18px;padding:10px 14px;border-left:3px solid var(--brand);background:rgba(234,120,30,.08);font-family:var(--font-head);font-weight:600;font-size:13px;line-height:1.45;color:var(--ink)}
.pr-feature .pr-proof{background:rgba(255,255,255,.06);color:var(--white)}
.pr-feature .pr-list strong{color:var(--white)}
.pr-acts{display:flex;flex-wrap:wrap;align-items:center;gap:14px 20px;margin-top:auto;padding-top:26px}
.pr-more{font-family:var(--font-head);font-weight:700;font-size:12px;letter-spacing:.08em;text-transform:uppercase;color:var(--ink);border-bottom:1px solid currentColor;transition:color .3s}
.pr-more:hover{color:var(--brand-deep)}
.pr-feature{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:50px;padding:44px;background:var(--ink);color:var(--white);box-shadow:12px 12px 0 var(--brand)}
.pr-feature:hover{transform:none;box-shadow:12px 12px 0 var(--brand)}
.pr-feature .pr-from{border-color:rgba(255,255,255,.15)}
.pr-feature .pr-from small,.pr-feature .pr-from span{color:#9b958c}
.pr-feature .pr-desc,.pr-feature .pr-list li{color:#c9c4bc}
.pr-feature .pr-list strong,.pr-feature .pr-more{color:var(--white)}
.pr-feature .pr-list{align-self:center;margin:0;gap:14px}
.pr-feature .pr-list li{font-size:15.5px}
.pr-feature .pr-acts{margin-top:0;padding-top:28px}
.pr-badge{display:inline-block;margin-bottom:18px;padding:7px 12px;background:var(--brand);color:#111;font-family:var(--font-head);font-weight:800;font-size:11px;letter-spacing:.12em;text-transform:uppercase}
.pr-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:24px;margin-top:28px}
.pr-notes{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:30px;margin-top:60px;padding-top:30px;border-top:1.5px solid var(--ink)}
.pr-notes b{font-family:var(--font-head);font-weight:800;font-size:17px}
.pr-notes p{margin-top:6px;font-size:14.5px;line-height:1.6;color:var(--ink-2)}
.pr-notes a{color:var(--brand-deep);border-bottom:1px solid currentColor}
/* ---------- sustainability ---------- */
.su-head{margin-bottom:40px}
.su-pillars{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:24px}
.su-pillar{background:var(--white);border:1.5px solid var(--ink);padding:34px 30px 30px;transition:transform .5s var(--ease),box-shadow .5s var(--ease)}
.su-pillar:hover{transform:translate(-4px,-4px);box-shadow:8px 8px 0 var(--brand)}
.su-n{display:block;font-family:var(--font-head);font-weight:200;font-size:64px;line-height:1;letter-spacing:-.04em;color:var(--brand)}
.su-pillar h3{margin:18px 0;font-family:var(--font-head);font-weight:800;font-size:22px;letter-spacing:-.02em}
.su-pillar .pg-list li{font-size:15px}
.su-cases{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:24px}
.su-case{display:flex;flex-direction:column;overflow:hidden;border:1px solid rgba(255,255,255,.12);border-radius:22px;background:rgba(255,255,255,.04);color:var(--white);transition:transform .5s var(--ease),border-color .3s}
.su-case:hover{transform:translateY(-4px);border-color:var(--brand)}
.su-img{aspect-ratio:16/10;overflow:hidden;background:#111}
.su-img img{width:100%;height:100%;object-fit:cover;transition:transform 1s var(--ease)}
.su-case:hover .su-img img{transform:scale(1.04)}
.su-body{flex:1;display:flex;flex-direction:column;gap:14px;padding:30px 30px 32px}
.su-stat{display:flex;flex-wrap:wrap;align-items:baseline;gap:6px 12px}
.su-stat b{font-family:var(--font-head);font-weight:900;font-size:clamp(44px,4vw,64px);line-height:1;letter-spacing:-.04em;color:var(--brand)}
.su-stat span{font-family:var(--font-head);font-weight:600;font-size:15px;color:#c9c4bc}
.su-body h3{font-family:var(--font-head);font-weight:800;font-size:22px;letter-spacing:-.02em}
.su-body p{font-size:15.5px;line-height:1.7;color:#c9c4bc}
.su-go{margin-top:auto;padding-top:6px;font-family:var(--font-head);font-weight:700;font-size:12px;letter-spacing:.1em;text-transform:uppercase}
.su-go i{margin-left:6px;color:var(--brand);transition:transform .4s var(--ease)}
.su-case:hover .su-go i{transform:translateX(6px)}
.su-commit > p{max-width:720px;margin:16px auto 0;font-size:16px;line-height:1.75;color:var(--ink-2)}
@media (max-width:1100px){
  .pr-grid,.su-pillars{grid-template-columns:repeat(2,minmax(0,1fr))}
  .pr-feature{grid-template-columns:minmax(0,1fr);gap:30px}
}
@media (max-width:760px){
  .pr-grid,.su-pillars,.su-cases,.pr-notes{grid-template-columns:minmax(0,1fr)}
  .pr-card{padding:26px 22px 24px}
  .pr-feature{padding:28px 22px;margin-right:7px;box-shadow:7px 7px 0 var(--brand)}
  .pr-feature:hover{box-shadow:7px 7px 0 var(--brand)}
  .pr-card:hover,.su-pillar:hover{transform:none;box-shadow:none}
  .su-pillar{padding:28px 22px}
  .su-body{padding:24px 22px 26px}
}

/* ---------- terms of service: grouped, numbered clauses ---------- */
.lg-terms h2{margin-top:56px;padding-top:20px;border-top:1.5px solid var(--ink)}
.lg-terms h2:first-child{margin-top:0}
.lg-clause{display:grid;grid-template-columns:52px minmax(0,1fr);gap:16px;padding:18px 0;border-bottom:1px solid var(--line)}
.lg-clause:last-child{border-bottom:0}
.lg-n{font-family:var(--font-head);font-weight:200;font-size:28px;line-height:1.1;letter-spacing:-.03em;color:var(--brand)}
.lg-clause p{margin:0}
.lg-clause p + p{margin-top:12px}
.lg-terms .lg-ask{margin-top:60px}
@media (max-width:760px){.lg-clause{grid-template-columns:38px minmax(0,1fr);gap:10px}.lg-n{font-size:22px}}

/* ---------- Google Ads landing pages (body.lp, e.g. lp-social-media.html): no menu, form in the first screen ---------- */
.lp-nav-acts{display:flex;align-items:center;gap:24px;margin-left:auto}
.lp-call{display:flex;align-items:center;gap:10px;font-family:var(--font-head);font-weight:700;font-size:15px}
.lp-call i{color:var(--brand)}
.lp-call:hover{color:var(--brand-deep)}
.lp .lp-nav .logo{display:block}
.lp-price{display:flex;align-items:baseline;gap:12px;margin-top:26px}
.lp-price small{font-family:var(--font-head);font-weight:700;font-size:12px;letter-spacing:.14em;text-transform:uppercase;color:var(--muted)}
.lp-price b{font-family:var(--font-head);font-weight:900;font-size:clamp(36px,3.2vw,48px);letter-spacing:-.04em;line-height:1}
.lp-inc-list{margin:0 0 28px;grid-template-columns:repeat(2,minmax(0,1fr));gap:10px 24px;max-width:600px}
.lp .cx-grid{row-gap:28px}
.lp-inc-list li{font-size:15px}
.lp-form-sub{margin-top:8px;font-size:15px;line-height:1.6;color:var(--ink-2)}
.lp-quick{margin-top:18px}
.lp-tiles{display:grid;grid-template-columns:repeat(6,minmax(0,1fr));gap:14px}
.lp-tile{margin:0}
.lp-tile img{display:block;width:100%;height:auto;aspect-ratio:1;object-fit:cover;border-radius:18px;background:var(--paper-2)}
.lp-tile figcaption{margin-top:12px}
.lp-tile b{display:block;font-family:var(--font-head);font-weight:800;font-size:15px;letter-spacing:-.01em}
.lp-tile small{display:block;margin-top:2px;font-size:12.5px;color:var(--muted)}
.lp-proof-grid{display:grid;grid-template-columns:minmax(0,1.25fr) minmax(0,1fr);gap:50px;align-items:center}
.lp-stats{border-top:1.5px solid var(--ink)}
.lp-stats .stat,.lp-stats .stat + .stat{padding:22px 0;border-left:0;border-bottom:1px solid var(--line)}
.lp-stats .stat b{font-size:clamp(40px,4vw,60px)}
.lp .cx-clients{padding:20px 0 70px}
.lp-cards{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:18px}
.lp-card{background:var(--white);border:1.5px solid var(--ink);padding:28px 26px;transition:transform .5s var(--ease),box-shadow .5s var(--ease)}
.lp-card:hover{transform:translate(-4px,-4px);box-shadow:8px 8px 0 var(--brand)}
.lp-card i{width:46px;height:46px;display:grid;place-items:center;background:var(--paper-2);color:var(--brand-deep);font-size:18px}
.lp-card h3{margin:18px 0 8px;font-family:var(--font-head);font-weight:800;font-size:20px;letter-spacing:-.02em}
.lp-card p{font-size:15px;line-height:1.6;color:var(--ink-2)}
.lp-foot{padding:28px 0;border-top:1px solid var(--line);font-size:13px;color:var(--muted)}
.lp-foot .wrap{display:flex;flex-wrap:wrap;justify-content:space-between;gap:10px}
.lp-foot a:hover{color:var(--brand-deep)}
@media (max-width:1100px){
  .lp-tiles{grid-template-columns:repeat(3,minmax(0,1fr))}
  .lp-cards{grid-template-columns:repeat(2,minmax(0,1fr))}
  .lp-proof-grid{grid-template-columns:minmax(0,1fr);gap:30px}
}
@media (max-width:760px){
  .lp-go,.lp-call span{display:none}
  .lp-call{width:44px;height:44px;justify-content:center;border:1.5px solid var(--ink)}
  .lp-inc-list{grid-template-columns:minmax(0,1fr)}
  .lp-tiles{grid-template-columns:repeat(2,minmax(0,1fr))}
  .lp-cards{grid-template-columns:minmax(0,1fr)}
  .lp-card:hover{transform:none;box-shadow:none}
  .lp-foot{padding-bottom:84px}
}

/* ---------- 404: a deadpan "campaign report" for the missing page ---------- */
.nf-hero{padding-bottom:90px}
.nf-grid{display:grid;grid-template-columns:minmax(0,1.2fr) minmax(0,1fr);gap:80px;align-items:center;margin-top:24px}
.nf-code{display:flex;align-items:center;margin:0 0 14px;font-family:var(--font-head);font-weight:900;font-size:clamp(110px,14vw,220px);line-height:.85;letter-spacing:-.06em}
.nf-star{display:inline-grid;place-items:center;width:.74em;height:.74em;margin:0 .05em;padding:0;border:0;background:none;font-size:inherit;color:var(--brand);cursor:pointer;animation:spin 14s linear infinite}
.nf-star svg{width:100%;height:100%;fill:currentColor;transition:transform .5s var(--ease)}
.nf-star:hover svg{transform:scale(1.12)}
.nf-star.dizzy{animation-duration:.5s}
.nf-title{font-size:clamp(38px,4.4vw,74px);line-height:1;margin-top:10px}
.nf-lead{margin-top:24px;max-width:560px;font-size:17px;line-height:1.75;color:var(--ink-2)}
.nf-report{position:relative;background:var(--white);border:1.5px solid var(--ink);padding:30px 30px 26px;box-shadow:12px 12px 0 var(--ink);transform:rotate(1.2deg)}
.nf-report-head{display:flex;flex-direction:column;gap:6px;margin:0 0 6px;padding-bottom:16px;border-bottom:1.5px solid var(--ink)}
.nf-report-head span,.nf-risk p{font-family:var(--font-head);font-weight:700;font-size:11px;letter-spacing:.16em;text-transform:uppercase;color:var(--brand-deep)}
.nf-report-head b{font-family:var(--font-head);font-weight:800;font-size:20px;letter-spacing:-.02em;overflow:hidden;text-overflow:ellipsis;white-space:nowrap;padding-right:120px}
.nf-stats{margin:0;display:grid;grid-template-columns:1fr 1fr}
.nf-stats div{padding:16px 0;border-bottom:1px solid var(--line)}
.nf-stats div:nth-child(odd){padding-right:16px}
.nf-stats div:nth-child(even){padding-left:16px;border-left:1px solid var(--line)}
.nf-stats dt{font-family:var(--font-head);font-weight:700;font-size:10.5px;letter-spacing:.16em;text-transform:uppercase;color:var(--muted)}
.nf-stats dd{margin:6px 0 0;font-family:var(--font-head);font-weight:900;font-size:36px;letter-spacing:-.04em;line-height:1}
.nf-stats small{display:block;margin-top:6px;font-family:var(--font-body);font-weight:400;font-size:12.5px;letter-spacing:0;color:var(--muted)}
.nf-risk{margin-top:20px}
.nf-risk p{display:flex;justify-content:space-between;align-items:baseline;margin:0 0 8px;color:var(--ink)}
.nf-risk b{font-size:15px;letter-spacing:0;color:var(--brand-deep)}
.nf-bar{display:block;height:10px;background:var(--paper-2);overflow:hidden}
.nf-bar span{display:block;width:99%;height:100%;background:var(--brand);transform-origin:left center;animation:nfFill 2.4s 1.2s var(--ease) both}
.nf-tip{margin:18px 0 0;font-size:14.5px;line-height:1.6;color:var(--ink-2)}
.nf-tip b{color:var(--ink)}
.nf-stamp{position:absolute;right:-16px;top:22px;padding:8px 16px;border:3px solid var(--brand-deep);background:rgba(255,253,249,.88);color:var(--brand-deep);font-family:var(--font-head);font-weight:900;font-size:22px;letter-spacing:.2em;text-transform:uppercase;pointer-events:none;transform:rotate(-12deg);animation:nfStamp .5s 1.8s cubic-bezier(.3,1.6,.5,1) both}
@keyframes nfFill{from{transform:scaleX(0)}to{transform:scaleX(1)}}
@keyframes nfStamp{from{opacity:0;transform:rotate(-12deg) scale(2.6)}to{opacity:1;transform:rotate(-12deg) scale(1)}}
.nf-links{list-style:none;margin:40px 0 0;padding:0;border-top:1.5px solid var(--ink)}
.nf-links a{display:grid;grid-template-columns:260px minmax(0,1fr) auto;gap:24px;align-items:center;padding:24px 0;border-bottom:1px solid var(--line);transition:padding .4s var(--ease),color .3s}
.nf-links b{font-family:var(--font-head);font-weight:800;font-size:clamp(20px,2vw,28px);letter-spacing:-.03em}
.nf-links span{font-size:15.5px;color:var(--muted)}
.nf-links i{color:var(--brand);transition:transform .4s var(--ease)}
.nf-links a:hover{padding-left:14px;color:var(--brand-deep)}
.nf-links a:hover i{transform:translateX(6px)}
@media (max-width:1100px){.nf-grid{grid-template-columns:minmax(0,1fr);gap:60px}.nf-report-wrap{max-width:560px}}
@media (max-width:760px){
  .nf-hero{padding-bottom:60px}
  .nf-code{font-size:clamp(96px,30vw,150px)}
  .nf-report{padding:22px 18px 20px;box-shadow:7px 7px 0 var(--ink);transform:rotate(.6deg);margin-right:8px}
  .nf-report-head b{font-size:17px;padding-right:96px}
  .nf-stats dd{font-size:28px}
  .nf-stamp{right:-8px;top:18px;padding:6px 12px;font-size:16px}
  .nf-links a{grid-template-columns:minmax(0,1fr) auto;gap:4px 14px;padding:20px 0}
  .nf-links span{grid-column:1;grid-row:2;font-size:14.5px}
  .nf-links i{grid-column:2;grid-row:1/3}
}
@media (prefers-reduced-motion:reduce){.nf-star,.nf-bar span,.nf-stamp,.pg-gal-fill .st svg{animation:none}}

/* ---------- responsive ---------- */
@media (max-width:1100px){
  .pg-intro,.ct-grid{grid-template-columns:1fr;gap:34px}
  .pg-items{grid-template-columns:repeat(2,minmax(0,1fr))}
  .pg-videos.tall{grid-template-columns:repeat(3,minmax(0,1fr))}
  .pg-grid{grid-template-columns:repeat(3,minmax(0,1fr))}
  .pg-grid.cases{grid-template-columns:repeat(2,minmax(0,1fr))}
  .pg-article-grid{grid-template-columns:1fr;gap:30px}
  .pg-toc{position:static}
}
@media (max-width:760px){
  .pg-title{font-size:clamp(38px,11vw,60px)}
  .pg-title.long{font-size:clamp(32px,9vw,48px)}
  .pg-title.xlong{font-size:clamp(26px,7.4vw,38px)}
  .pg-title .nb{white-space:normal}
  .pg-hero{padding-bottom:40px}
  .pg-intro{margin-top:34px}
  .pg-feature{height:56vh;margin-top:34px;clip-path:inset(0 16px round 24px)}
  .pg-feature.img{height:auto}
  .pg-play.big{width:88px;height:88px;margin:-44px 0 0 -44px;font-size:24px}
  .pg-sec.pg-dark{padding-top:80px;padding-bottom:80px;margin:20px 0}
  .pg-items,.pg-items.two,.pg-videos,.pg-videos.two{grid-template-columns:minmax(0,1fr)}
  .pg-videos.tall,.pg-videos.tall.two{grid-template-columns:repeat(2,minmax(0,1fr))}
  .pg-gallery,.pg-gallery.c2{columns:2;column-gap:10px}
  .pg-gallery a{margin-bottom:10px;border-radius:14px}
  .pg-quotes{columns:1}
  .pg-qa .a{padding-right:0}
  .pg-qa .pm{width:36px;height:36px}
  .pg-nav .wrap{grid-template-columns:1fr 1fr;gap:20px}
  .pg-nav-all{display:none}
  .pg-nav{margin-top:70px}
  .pg-grid,.pg-grid.cases{grid-template-columns:repeat(2,minmax(0,1fr));gap:20px 12px}
  .pg-grid h3{font-size:15px}
  .ct-fields{grid-template-columns:1fr}
  .ct-map{height:320px;border-radius:22px;margin-top:40px}
  .pg-facts{grid-template-columns:1fr 1fr}
  .pg-work .pg-intro:not(:has(> .lead)) .pg-facts{grid-template-columns:1fr 1fr}
  .pg-work .pg-intro:not(:has(> .lead)) .pg-facts div{padding:16px 16px 16px 0;border-left:0}
  .pg-work .pg-intro:not(:has(> .lead)) .pg-facts div:nth-child(even){padding-left:16px;border-left:1px solid var(--line)}
  .pg-work .pg-videos.tall{grid-template-columns:repeat(2,minmax(0,1fr))}
  .pg-work .pg-head{margin-bottom:32px;text-align:left}
  .pg-work .pg-head .kicker{justify-content:flex-start}
  .pg-work .pg-h2.long::before{margin-left:0}
  .pf2-bar{margin-top:26px;padding-top:20px}
  .pg-cta-card{margin-right:7px;padding:36px 20px 34px;box-shadow:7px 7px 0 var(--brand)}
  .pg-work .pg-videos:not(.tall){gap:24px}
  .pg-work .pg-videos:not(.tall) .pg-video{height:auto;min-height:0;aspect-ratio:16/9;clip-path:inset(0 16px round 20px)}
  .pg-work .pg-videos:not(.tall) .pg-play{width:88px;height:88px;margin:-44px 0 0 -44px;font-size:24px}
  .pg-work .pg-videos:not(.tall) .pg-vfig figcaption{padding:0 16px}
  .pg-gallery.is-masonry,.pg-gal-col{gap:10px}
  .pf-show,.pf-mosaic{padding-top:80px;border-radius:32px 32px 0 0}
  .pf-mosaic{padding-bottom:100px}
  .pf-grid{gap:10px;padding:0 12px;margin-top:40px}
  .pf-col{gap:10px}
  .pf-col:nth-child(even){padding-top:50px}
  .pf-card{border-radius:14px}
  .pf-meta h3{font-size:14px}
  .pf-meta small{font-size:9px}
  .pf-filter{margin-top:30px;gap:8px}
  .pf-filter button{padding:10px 14px;font-size:11px}
  .cs-stage{height:78vh;min-height:500px}
  .cs-slide::after{background:linear-gradient(0deg,rgba(8,8,8,.92) 10%,rgba(8,8,8,.45) 60%,rgba(8,8,8,.15))}
  .cs-copy{padding-bottom:120px}
  .cs-num{top:90px;right:16px;font-size:110px}
  .cs-title{font-size:clamp(32px,9vw,46px)}
  .cs-go{padding:15px 20px;font-size:12px}
  .cs-ui{margin-top:-88px;padding-bottom:30px;gap:14px}
  .cs-arrows .hs-btn{width:44px;height:44px}
  .cs-thumbs{padding:24px 16px 44px;gap:12px;scroll-padding-inline:16px}
  .cs-thumb{width:72vw}
}

/* ---------- company profile viewer (thankyouprofile.html, pdf.js in essence-pages.js) ---------- */
.pf-doc{border:1.5px solid var(--ink);background:var(--white)}
.pf-doc-bar{position:sticky;top:76px;z-index:5;display:flex;align-items:center;gap:14px 20px;flex-wrap:wrap;padding:14px 18px;background:var(--ink);color:#fff}
.pf-doc-name{flex:1;min-width:0;font-family:var(--font-head);font-weight:700;font-size:12px;letter-spacing:.14em;text-transform:uppercase}
.pf-doc-name i{color:var(--brand);margin-right:8px}
.pf-doc-count{font-size:13px;color:#bdb7ae}
.pf-doc-bar .btn{margin:0;padding-top:10px;padding-bottom:10px}
.pf-doc-pages{display:grid;gap:18px;padding:18px;background:var(--paper-2)}
.pf-doc-pages:empty{display:none}
.pf-page{position:relative;background:#fff;aspect-ratio:var(--ar,1.414);box-shadow:0 14px 34px -22px rgba(0,0,0,.45);overflow:hidden}
.pf-page canvas{display:block;width:100%;height:100%;opacity:0;transition:opacity .5s}
.pf-page.is-on canvas{opacity:1}
.pf-doc-fallback{padding:16px 18px;font-size:14px;color:var(--muted);border-top:1px solid var(--line)}
.pf-doc-fallback a{color:var(--brand-deep);border-bottom:1px solid currentColor}
.pf-doc.ready .pf-doc-fallback{display:none}
@media (max-width:760px){.pf-doc-bar{top:64px;padding:12px 14px}.pf-doc-name{flex-basis:100%}.pf-doc-pages{gap:12px;padding:10px}}

/* company profile: details pop-up before the download (thankyouprofile.html) */
.pf-gate{width:min(460px,calc(100vw - 32px));padding:0;border:0;background:var(--white);color:var(--ink);box-shadow:16px 16px 0 var(--brand)}
.pf-gate::backdrop{background:rgba(10,10,10,.72)}
.pf-gate-form{position:relative;display:grid;gap:14px;padding:36px 32px 26px}
.pf-gate-x{position:absolute;top:12px;right:12px;width:40px;height:40px;border:0;background:transparent;color:var(--ink);font-size:18px;cursor:pointer}
.pf-gate-x:hover{color:var(--brand-deep)}
.pf-gate-k{margin:0;font-family:var(--font-head);font-weight:700;font-size:11px;letter-spacing:.16em;text-transform:uppercase;color:var(--brand-deep)}
.pf-gate h2{margin:0;font-family:var(--font-head);font-weight:800;font-size:26px;line-height:1.15;letter-spacing:-.02em}
.pf-gate-lead{margin:0 0 4px;font-size:15px;color:var(--ink-2)}
.pf-gate label{display:grid;gap:6px}
.pf-gate label span{font-family:var(--font-head);font-weight:700;font-size:12px;letter-spacing:.06em}
.pf-gate input{width:100%;padding:13px 14px;border:1.5px solid var(--line);background:var(--paper,#fff);font:inherit;font-size:16px;color:var(--ink);border-radius:0}
.pf-gate input:focus{outline:none;border-color:var(--ink)}
.pf-gate-go{justify-content:center;margin-top:6px}
.pf-gate-go.is-busy{opacity:.6;pointer-events:none}
.pf-gate-note{margin:0;font-size:12.5px;color:var(--muted)}
@media (max-width:480px){.pf-gate-form{padding:30px 20px 20px}.pf-gate h2{font-size:22px}}